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  • Another Gems From The Heart Story Contest Entry

    When I was six years old and
    starting first grade, my parents gave me a Mickey Mouse watch.  I loved
    it, wore it for years, then never saw it again.
    When my late mother passed away in 1985, we were closing her apartment, and I found my Mickey Mouse watch in her jewelry box!
    I am now 70 years old, and I still have my Mickey Mouse watch…and it still runs!
    Mrs. Audrey Larson
  • Another Gems From The Heart Story Contest Entry

    My husband and I have been together for 18 years now, and I have quite a
    collection of great jewelry. Even a special piece Joseph Schubach and I designed
    together, and now is being sold on the web site. That would be item # 6656M, a
    beautiful piece. My point is, that after all these years, and all this jewelry,
    one day I mentioned to my husband that he had never actually given me a ring
    himself. One that he had solely picked alone. I said this to him after he
    jokingly gave me a twist tie ring, ( one of those things from a loaf of bread)
    and I kept it. He asked me why I was keeping such a stupid thing as that. And
    that's when I told him it was the only ring he had ever given me himself, and it
    meant more to me than all the others, because it came from him alone. At first
    he didn't get it, but then he must have felt kinda guilty, because this
    Christmas I received a ring that he picked out all by himself, a beautiful one
    at that! So no matter how many I already have, this one has some sentimental
    value. The rest are just baubles, as he calls them. Beautiful baubles, I call
    them!!!  But it took him 18 years to pick out a ring for me, and it may be
    a small one compared to some others, but it's a start. He did good! And I still
    have the twist tie one too. Thank you, Jenette

  • Another Gems From The Heart Story Contest Entry

    heard the song by George Straight, “Check Yes or No?”  Well this evening as I was sitting in church,
    the same pew I’ve sat in since I started coming a few months ago, I noticed a
    young lady who’d caught my eye on more than one occasion.  As the service progressed I continued to
    periodically glance her way.  Soon it
    turned into making a fake stretch or just merely glancing her way.  I couldn’t help myself but be drawn by her attractiveness.  Well, I was so fed up with myself and this
    childish play that I had to do something about it.  Thank goodness for the back of church
    bulletins.  In my note to her I
    introduced myself as a likeable fellow who had goals and dreams, failures and
    faults, just like everyone else does.  As
    I finished the note I realized I needed her number so maybe, just maybe, if she
    called me, we would hit it off.  So, on
    the bottom of the note I so childishly wrote, “Would you want to be my friend?
    Check yes or no” and left her with my number.

    10 months
    later I found myself looking to buy us a house and trying to afford a ring for
    our engagement.  We’ve all heard third
    times a charm and it’s been proven in my life because this is actually the 3rd
    marriage for both me and my beautiful fiancé. 
    But what makes this one so different and so unique is not the note but
    the ring.  Since being engaged and not living
    together the nights are difficult and lonely for my fiancé.  So with me absent she needed something to cling
    to…this ring.  You see, her past
    marriages have been straight from a horror film.  The torment and abused her and her two boys
    faced was more than most could bear in their entire life.  But Jennifer is strong.  She is a survivor and her faith in God has
    brought her thru many storms.  So, even
    with her insecurities being rampant, her fears haunting her, and her slight
    brain damage, due to an ex-husband ramming her head into a wall, she has this
    ring to hold onto at night.  It serves as
    a gentle reminder that this relationship has been brought together by the
    Lord’s perfect will and a hope of a better tomorrow.  This ring is more than a stone but a cure.
    It’s a medicine that can cure insecurity, doubt, restlessness, and fears.  Her humbleness and appreciation for the ring
    is unfathomable compared to what she really deserves. 

    I know that
    maybe moissanite isn’t the “real thing”, but to Jennifer and me it says more
    than that and it gives more than that too. 
    It gives hope.  It gives promises
    of a better day.  But more so it gives
    her something to hold onto while I’m not with her at night.  Diamonds may last forever, but nothing gives
    hope like moissanite.     

    Brooks Ford

  • Another Gems From The Heart Story Contest Entry

    Snap 1
    This story begins at the Phoenix Zoo.  It was the
    crisp, clear autumn evening of Saturday, November 3rd, 2007.  I had gone to
    a singles event that night in support of some single friends who were much more
    interested in the dating scene than I was.  In mingling at the event, a
    tall and oh-so-handsome guy caught my attention.  I can’t say what
    it was about him, and I never spoke to him that night, but my head was
    definitely turned.  As the event wrapped up, I left with friends and
    remember thinking that not speaking to him that night was a regret.

    A couple of days later, in an amusing twist of fate, I
    noticed him online and thought, “How odd!  I think that’s the
    Zoo guy!…Send him a note.”  I did, and he replied, and we
    struck a chord with each other that truly resonated.  (And for those of
    you who are curious, his name is Eric though “the Zoo guy” has been
    an ongoing label of love.)

    We had an amazing 2008 and it’s been the romance and
    love of a lifetime.  We were both very cautious about marriage because we
    had some unexpected heartbreaks in our marriages before, so when it came up, it
    was always “…IF we get married.”  I knew Eric was the
    man for me, but was shocked by what came next.

    Eric’s birthday is November 2nd, so I had
    planned on taking him out to dinner for his birthday.  We celebrated with
    family on his actual birthday, so we planned the evening alone for November 3rd
    He requested a restaurant on Mill Avenue, so we headed that way and before I
    knew it we were on Galvin Parkway.  He said he wanted to walk around the
    Zoo for a while, and it being his birthday celebration, who am I to
    argue?  I confess seeing the main gate closed at the Zoo deterred me, but
    he seemed to think that we should sneak in through the open side gate.  At
    this point, I’m thinking, “Hey, I have a zoo membership! 
    It’s not like we didn’t pay…” 

    After leading me down a short path, we came across this cute
    stone cottage
    that is tucked away in the Zoo.
      As we approached the white
    glass-paned window, it was alight with candles everywhere…the
    windowsills, the perimeter of the floor, and on the shelves lining the
    walls.  Then I noticed the table in the center of the room, which was set
    for dinner and glowed in the bath of candlelight.  I looked in wonder at
    this fairytale setting and then turned to him, and the grin on his face told me
    this was for us.  He said to me, “Happy Anniversary”
    (it was a year to the day since I had seen him at the Zoo event.)  There
    was a gorgeous arrangement of tiger lilies and roses (my favorite) in the
    middle of the table, and dinner was magically waiting.  Our favorite music
    was playing in the background, and we dined in the most romantic setting
    I’ve ever seen.  To be back at
    the Zoo, where it all began, meant so much to us.

    After dinner, as we took a walk around the Zoo, he asked me
    to stop and close my eyes.  I did, and when he asked me to open my eyes, I
    looked up to see Eric, only to find him on his knee before me, holding a

    There was a sign that said “Will you marry me?” in
    white lights between the palm trees,Sign
    and another white linen table with more
    flowers, champagne flutes, and Martinelli’s. Table
    He had the most
    sincere and honest expression in his eyes when he proposed, and then he said to
    me, “I promise I’ll never break your heart.” 

    Being no fool, I said yes…multiple times to be sure it
    was real. Dinner
    I’m the kind of girl who doesn’t like to overlook
    the moment, so I was absorbing all this and didn’t truly look at the ring
    until we got home.  Once I did, I couldn’t believe how exquisite the
    ring was.  It was as if Eric knew exactly what I’d choose for
    myself:  the stones, the setting, the sizing.  Even more amazing,
    Eric had sketched out what he wanted and taken it in to meet with Joe
    Schubach.  This sketch became my engagement ring, thanks to the
    unparalleled skill and knowledge of Joe Schubach and his wonderful team.Lake

    Without hesitation, we then met with Joe and his team to
    find the perfect wedding ring for Eric.  Now we are simply elated to get
    married and begin our grand adventure in life together! 
    The best part is how excited our 4 combined children are to be forming
    this new family…we couldn’t be happier!

  • Another Gems From The Heart Story Contest Entry

    Judy and Terry Pool’s Story: 

    and I were married 40 years when he became gravely ill with cancer and
    then was taken from our family quite suddenly in 2002.  The month
    before he passed away, he took me to breakfast (on Mother’s Day) and
    just like a man on his knees proposing, (he was not well enough for
    that but I felt proposed to) presented me with the most beautiful diamond
    ring – some would even say it is a bit ostentatious.

    story behind his giving me the ring on Mother’s Day follows. 
    We were married for many years and together we brought 5 lovely and
    wonderful children into the world.  As things go, after 18 years
    we separated from each other for 8 months.  Like a lovestruck college
    kid, Terry began courting me all over again, this time with much care
    and the kind of typical courting he did when we met in 1961, complete
    with dinners, candy, flowers sent at my job, waiting for me to get off
    work to see that I got home safely, etc.  Our children who were
    growing fast at this point were aware of his motives and talked him
    up to me all the time, and soon we were remarried in Lake Tahoe, Nevada
    on June 30, 1979.  He had me leave my plain band at home and gave
    me a lovely ring he designed and had made for me which consisted of
    two large (1/2 carat) diamonds and the birthstones of all five of our
    children.  It was so pretty and I was flabbergasted. 

    after our remarriage, we moved to Arizona.  I wore the ring of
    course every day until one day in early 2002 he asked me to give it
    to him so he could have it cleaned and buffed.

    gave him the ring.  Several weeks went by and I asked him about
    the ring and he sadly told me the jeweler (not Joe, of course) had misplaced
    it.  Well, I was as you might imagine very upset, but Terry had
    the diamond “police” on the job, and assured me the ring would be
    found and if not, he would replace it with the same design.  Of
    course, that was a solution, but I was still kind of “naked” without
    the ring.

    the meantime, the cancer presented itself and all thoughts of the ring
    were put on the back burner while all of us—kids, grandkids me, and
    Terry along with his doctors were fighting hard to heal him from the
    dreaded disease.  He was getting along pretty well when Mother’s
    Day 2002 came around and he asked me to breakfast.  Just before
    our second cup of coffee he asked me to give him my hand and he brought
    out of his jacket pocket a velvet ring box.  I was thrilled and
    said to him, “Oh, they found the ring!!”. 

    I described above, the ring had two large (1/2 carat) diamonds side
    by side and our children’s birthstones all in a design of when each
    was born.  I expected the ring to be the same.  As he opened
    the box and then placed it on my hand, I could not believe my eyes. 
    All of the stones were now diamonds!!

    said to me, “I love you and appreciate you and you and I both know
    that when I first bought the ring with the kids’ birthstones, they
    were quite small and now they have grown up so beautifully and all of
    them are diamonds.”

    the tears flowed and I was never so surprised that my husband, who was
    not the most romantic guy in the world, had risen once again to the
    occasion by being so very romantic and caring and had just bowled me

    our family lost him on Father’s Day – just one month after he presented
    me with the ring, we were all devastated.  We will miss him and
    love him for the rest of our lives.

    hope all young ladies or not so young ladies have within their lives
    a love story such as mine.  But it will take some doing to top
    mine for sure.

                                                    Judy Pool

                                                    January 8, 2009

  • Another Gems From The Heart Story Contest Entry

    My story is about a wonderful
    Christian Lady.  As we were dating, I kept asking her if she was sure
    what she was getting herself into.  She said she new exactly.  You see
    I have a very rare form of cancer only 1 in 14,000,000.  The prognosis
    is no one has ever survived 3 years and I was approaching that date, in
    fact I had 3 different of the best Oncologist tell me within two days
    of each other, I only had two weeks left, three at the top.  She and
    1000's prayed and on deaths door step I became stronger everyday.

    She told me she knew what she
    was doing, because she had taken a stand and that was God was a long
    way of being done with me.  She said I still have thousands to help.

    We continued dating and as I
    talked to a gentleman in the support group I was attending and told him
    of my idea of proposing he was so very happy.  I kept thinking about it
    and the next week he gave me a 2.07 carat diamond in a wedding band. 
    He explained to me that the ring was his wife's, who had died of cancer
    a year earlier and he wanted me to give it to my sweetheart and pop the
    question.  He told me when he handed me the ring and it was clutched in
    my hand with both of his around mine, he said you are going to be just
    fine, I can feel it in my Spirit, this ring is not given in vane, but
    to a couple that will celebrate their 50TH Anniversary, he added Fifty
    years of absolute love of one another and one of so much joy, he let go
    of my hand and said it is only happy tears from here on.

    I went and had the ring
    re-mounted to a more modern style and it was so very gorgeous.  The
    night came and I asked her and we both cried and hugged, I guess that
    is the happy tears from here on  part he told me.

    I stopped Chemotherapy the
    next day, I had been going for almost three years four times a week. 
    The Doctor, told me he was not going to sit around and watch a 44 year
    old waste away.  He said He has watched me loose 60lbs (and I was slim
    at the time before I got sick.) He has stuck around and I see him every
    two to three months.

    I am gaining weight like
    crazy and believe the way my dear wife does and that is God is a long
    way from being done with me.  I have never felt better or known love
    and happiness as I have since taking my beautiful, wonderful Carla as
    my wife.

    It took a few months before I
    was ready to  try riding my horses again. (Something I had lost all
    hope in ever doing again.)  They were my life, I was the World Champion
    in 96.

    Last Spring I said why don't
    we go for a ride and we have been riding almost everyday in the Spring,
    Summer and Fall and every semi warm Winter day.

    I can never look at that Hugh
    diamond without thinking, I did not choose to live with cancer, however
    my wife did.  What a lady of 100% Faith, she will not allow me to speak
    anything about not feeling good, or hurting and the word cancer is not
    allowed to spoken within our home.  She also has uplifting,
    inspirational music piped in our home 24/7.

    How a great big pretty rock, from a man of Faith given to a Lady of Faith has changed every moment of my life.


    God bless,

    Dr. Bryan G Howard 

  • Another Gems From The Heart Story Contest Entry

    My story isn't one of romance but it is one of
    My mother and I were out one day and we stopped by the
    jewelry mart in our town and we were looking around. My mother was never one to
    buy herself anything, I mean anything. But she caught her eye on a beautiful
    diamond ring. She looked at it for the longest time. Months later when she and
    her husband decided to divorce I said to her "you should go trade your wedding
    ring in that one at the jewelry mart" and her face lit up.
    Well, let me backtrack, 6 months before her husband left
    her she was diagnose with pancreatic cancer and was told that she was terminal.
    So needless to say every moment with her wash precious to me.
    So we went the next week and traded her old wedding ring
    in on that diamond. Her face was happy. The happiest I had seen it since her
    diagnosis. She wore that ring everyday for two more years. She took it off on a
    Wednesday night and she took herself to the hospital as I was at work with
    a client and my sister could not be reached. I went to the hospital after I got
    the phone call that she was there. She was gravely ill but still able to take
    out her makeup bag and retouch her makeup. My mother was a young 55 year old
    woman that was just beautiful. She looked at me and said "I left my diamonds at
    home." I could barely hold back the tears. Just before her doctor gave her the
    morphine for pain she said "Wendyann, you keep that diamond, don't bury me in
    it." The next night we brought her home and she passed away on hospice. I
    wore her diamond to the funeral with such pride.
    My boyfriend at the time (now my husband) was talking of
    marriage and I planned to wed in her diamond. Unfortunately we went on a weekend
    trip to the Colorado River and low and behold the diamond slipped off my
    finger into the River and was gone. I was heart broken, even sick over this. But
    my cousin called and said to me, the diamond was meant to be with your
    mother. So it slipped off your finger so that like her it could be
    I am still very sad about losing it but in some strange
    sense I believe she has it on and that she still looks at it everyday and
    Thank you!

    Wendyann Tillery

  • Kimberly and Nelson’s Engagement Story


    When Nelson and I began the process of selecting the most important rings we will ever purchase in our lives, we sat down with Joe Schubach.  I have seen first-hand Joe's amazing work because his beautiful custom wedding ring designs are worn by my mother, and both of my two sisters.  When we completed the design of the ring, it was just days before Thanksgiving and Nelson and I were headed to snowy Ann Arbor, Michigan to spend time with his side of the family.  On the day before Thanksgiving, we sat down in front of the cozy fireplace, and Nelson was holding his newborn nephew in his arms.  When he gave me his nephew to hold, I saw there was a little pink ribbon attached to the baby's front pocket.  As I slowly pulled the ribbon out of the pocket, the end of the ribbon revealed "the ring!"  I think the first thing I said was "this is the ring," completed to perfection in just days.  Then Nelson knelt down and proposed marriage and I said yes, with tears and all.  Just about a month later, I was doing a segment for FOX 10 Arizona Morning Show and they announced our engagement.  In their normal family fun, they made me show the ring and the camera zoomed right in.  Here is a close up from the segment: 
  • Service Worth Paying For

    Today, Seth Godin posted an article about great customer service and how much this is worth. In his post, Seth mentions being stuck in an airport trying to figure out how to transfer your seat home from one airline to another (especially appropriate this holiday season!). The question he poses is, "Would you pay $20 to talk to a competent,
    empowered agent who answered on the first ring
    ?" (Read the article

    My staff and I pride ourselves on the level of customer service and knowledge that we offer our customers. We have taken our three generations of jewelry expertise and successfully moved it to the world of the Internet. We like to say that we offer the same service to our customers whether they live in our home town of Scottsdale, AZ, or anywhere in the world.

    But, as Seth states, today's dilemma is, "Increasingly, the web makes pricing cutthroat. And service suffers, because it's expected for free."

    Everyone knows that superior service is not free, it costs plenty to attract, train and maintain qualified individuals who not only know their stuff, but can successfully communicate and work with customers to help them with their needs. And, fine jewelry is not a simple widget-type product to work with, it's very complicated. You cannot take a person who was selling mens socks one day and move them into the loose diamond or custom jewelry design departments the next day.

    So what is this level of service worth and how does it fit in with the 'cutthroat' nature of the web today? What is it worth to be able to get on the phone with a real, live, knowledgeable professional to obtain product information, to gain peace of mind about a major purchase like jewelry, or to troubleshoot an issue should one arise? I encourage you to give our customer service oriented online business a try and see for yourself what a difference good old fashioned customer service can make.

  • Custom Jewelry Designs – Another Customer Testimonial

    We always love to hear back from our customers, especially when we do a good job! Here is a custom design ring we made using black diamonds and ??? (we can't say what else)! This particular ring involved making a computer rendering first (CAD) which the customer was able to approve before hand. Enjoy!
    Custom-jewelry-designs-black-diamonds1 Custom-jewelry-designs-black-diamonds2

    "Hello, thank you for the ring, sorry it took so long to get back
    with you  but i just wanted to say Annah loves the ring and she wears
    it with pride everyday. It turned out better than we hoped and everyone
    she talkes to about it wants to know more about it; nobody expects it
    to not be a real diamond. so great job on the ring and keep up the good

    Greg T.