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The VMA Jewelry Highlights

Sure, sure we could mention Kanye West’s bizarre outburst at MTV’s Video Music Awards. But we’re keeping our priorities straight at Joseph Schubach Jewelers. Instead we choose to keep the spotlight on where it belongs: the jewelry.

Hoops were all the rage at this year’s VMA, donning just about every stars’ ears. They are simple, eye-catching and elegant. And during trying economic times, you’ll see this trend continue. Too much jewelry implies too much excess – a message any star does not want to send. But let’s not confuse simplicity  with expense:

Beyonce, who took home three Moonman awards including Video of the Year for her song Single Ladies, wore a short red dress and more than a million dollars worth of diamond jewelry by Lorraine Schwartz, including a gigantic pair of hoop earrings and three bracelets.

Okay, so these simple pieces weren’t bought at the local dollar store! At Joseph Schubach Jewelers, we can create MTV award-style pieces for a fraction (and we do mean, a fraction) of the cost.

Pink joining the hoop-la, too, wearing Siera diamond triangle earrings and a white gold and pave diamond chain-link ring by R.S. Durant and an Irit Design oxidized sterling silver and rose-cut diamond multi-chain bracelet.

Other jewelry choices of the evening?

Jennifer Lopez went the dramatic route with slicked-back hair, a minidress and large platinum drop earrings featuring two interlocked asymmetrical links studded with black and white diamonds (another popular combination of the night), all by Lorraine Schwartz, whose pieces were all over the red carpet.

Leighton Meester of Gossip Girl fame wore a glittering silver minidress, studded sandals and platinum jewelry by Cathy Waterman, piling on a stack of platinum and diamond bracelets, including a red leather bracelet, multiple cocktail rings and earrings.

Another fashionista from The Hills, Lauren Conrad, was decked out in a black-and-white graphic-print dress accented with diamond floral band rings by Siera.

The hoops craze headed for The Hills too, with star Kristin Cavallari accenting a sequined silver tube dress with gunmetal and diamond hoop earrings by Sutra and a large cuff bracelet.

Country music’s teen queen Taylor Swift, who won for Best Female Video, wore a silver gown accessorized with oxidized gold and diamond mesh earrings and an oxidized gold cuff featuring 40 carats of diamonds, all by Lorraine Schwartz.


Here are some of Lorraine Schwart’s pieces from various events. Remember, we can custom design these pieces. You’ll just have to find a red carpet!