Platinum is hot…but was it ever not? Known for its rarity, purity and durability, platinum is the perfect choice to represent ever-lasting love. Here are some recent bridal ring trends that use this classic metal:
Color
From ever-popular sapphire to trendy “champagne” and  “cognac” hues and rare pinks and yellows, colored diamonds and precious  gemstones continue to be bridal favorites among ladies seeking a little  something different.
Above: Fusaro engraved wedding band in platinum with diamonds and  sapphires; suggested retail price is $4,600. (800) 258-0385 or FusaroJewelry.com

Above:  Yves Frey oval-shaped yellow diamond ring with two kite-shaped side  stone diamonds flanked by small brilliant-cut diamonds and six small  yellow diamonds.
Vintage-style
Brides  continue to show a penchant for new rings that don’t look quite so new.  To help them tap into the vintage-style bridal trend, point out  platinum designs with milgrain detail, engraving and halo settings.
 
Above Left: Beaudry “Boutique Colisee” semi-mount ring in platinum  for 0.90-carat round brilliant center stone.
Above  Right: Kirk Kara platinum and diamond wedding band for her from the  “Charlotte Collection” and platinum satin-finish wedding band for him  from the “Artin Collection;” suggested retail prices are $4,160 and  $5,220, respectively. 
Entry-level
Platinum  bridal designs at entry levels have been making further entree into the  market as designers continue to cater to cost-conscious yet  value-seeking consumers via platinum pieces with lighter diamond weights  and less metal.
 
Above  Left: True Knots 6-millimeter brushed-finish wedding band for him and  5-millimeter brushed-finish wedding band for her; suggested retail price  is $1,500 for the men’s ring and $1,000 for the ladies ring.
Above Right: Ostbye ladies engagement ring in platinum; suggested retail price for semi-mount is $2,186. 
Floral
Floral  motifs have been blooming in bridal designs, with jewelry artisans  finding newfound inspiration in the beauty of nature. Ever romantic and  supremely feminine, intricately detailed floral designs fit right in  with the trend for antique-style jewelry.
Above Left: Saturn Jewels platinum semi-mount engagement ring with  0.50 carats of diamonds and wedding band with 0.52 carats of diamonds.
Above  Right: Ritani floral design engagement ring in platinum with round  center stone supported above micropave diamond-encrusted petals and  micropave diamonds on the mounting. The ring features a graduated  diamond shank with two rows of micropave diamonds.
Source: NationalJewelry.com
And remember, we specialize in designing rings just like ones above for a fraction of the price (but the quality and craftsmanship remain firmly in place!)