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DIY Contest 2011

  • Our DIY (Dream it Yourself) Contest is ON!

    We’ve received close to 30 submissions for our Dream it Yourself custom design jewelry contest this year – the most ever! And now, we need your help. Take a moment to review our handcrafted pieces, designed according to each contestant’s exact specifications. Which one catches your eye? Ask your friends and family to vote, too!

    “This year, we were truly amazed by the amount of submissions. Our one-of-a-kind jewelry design contest is really catching on! And each and every piece has a story to tell. One common theme among all of the pieces? A genuine sense of play. Everyone was prepared to take some fun and unusual chances. As designers, we were more than happy to oblige!”

    – Joe Schubach

    When you vote, here are the some points to consider:

    1. Originality – does the piece have a distinct mark of individuality to it?

    2. Playfulness – does the piece have a fun, personal touch to it?

    3. Overall Feeling – how does the piece make you feel? Is it evocative?

    Stop by and cast your vote!

  • Valentine’s Day Trivia

    A gift of love that MAY be out of your price range this Valentine's Day!

    It’s right around the corner. Valentine’s Day. It’s either a day you look forward to with baited breath or one where you’d like to bury your head in a heart-shaped candy box. But for right now – before we start making some suggestions – we wanted to take a strictly factual look at the day of hearts:

    15% of U.S. women send themselves flowers on Valentine’s Day.

    73% of people who buy flowers for Valentine’s Day are men, while only 27 percent are women.

    About 1 billion Valentine’s Day cards are exchanged each year. That’s the largest seasonal card-sending occasion of the year, next to Christmas.

    About 3% of pet owners will give Valentine’s Day gifts to their pets.

    Cupid, another symbol of Valentines Day, became associated with it because he was the son of Venus, the Roman god of love and beauty. Cupid often appears on Valentine cards holding a bow and arrows because he is believed to use magical arrows to inspire feelings of love.During the late 1800s, postage rates around the world dropped, and the obscene St. Valentine’s Day card became popular, despite the Victorian era being otherwise very prudish. As the numbers of racy valentines grew, several countries banned the practice of exchanging Valentine’s Days cards. During this period, Chicago’s post office rejected more than 25,000 cards on the grounds that they were so indecent, they were not fit to be carried through the U.S. mail.

    During the Middle Ages, the belief that birds chose their mates on St. Valentine’s Day led to the idea that boys and girls would do the same. Up through the early 1900s, the Ozark hill people in the eastern United States thought that birds and rabbits started mating on February 14, a day for them which was not only Valentine’s Day but Groundhog Day as well.

    February 14, 270 A.D. : Roman Emperor Claudius II, dubbed “Claudius the Cruel,” beheaded a priest named Valentine for performing marriage ceremonies. Claudius II had outlawed marriages when Roman men began refusing to go to war in order to stay with their wives.

    Hallmark has over 1330 different cards specifically for Valentine’s Day.

    Humorous valentines of the 19th century were called “Vinegar Valentines” or “Penny Dreadfuls.” Vinegar Valentines were introduced in 1858 by John McLaughin, a Scotsman with a New York City Publishing Business. Penny Dreadfuls with comic designs drawn in 1870 by American cartoonists Charles Howard became known as Penny Dreadfuls.

    In the Middle Ages, young men and women drew names from a bowl to see who their valentines would be. They would wear these names on their sleeves for one week. To wear your heart on your sleeve now means that it is easy for other people to know how you are feeling.

    In the United States, 64 percent of men do not make plans in advance for a romantic Valentine’s Day with their sweethearts.

    In Victorian times, it was considered bad luck to sign a Valentine’s Day card.

    In Wales, wooden love spoons were carved and given as gifts on February 14th. Hearts, keys and keyholes were favorite decorations on the spoons. The decoration meant, “You unlock my heart!”

    It wasn’t until 1537 that St. Valentine’s Day was declared an official holiday. England’s King Henry VIII declared February 14th a holiday.

    One single perfect red rose framed with baby’s breath is referred to by some florists as a “signature rose,” and is the preferred choice for many for giving on Valentine’s Day, anniversary, or birthday.

    Only the U.S., Canada, Mexico, France, Australia and the U.K. celebrate Valentine’s Day.

    Some people used to believe that if a woman saw a robin flying overhead on Valentine’s Day, it meant she would marry a sailor. If she saw a sparrow, she would marry a poor man and be very happy. If she saw a goldfinch, she would marry a millionaire.

    Teachers will receive the most Valentine’s Day cards, followed by children, mothers, wives, and then, sweethearts. Children ages 6 to 10 exchange more than 650 million Valentine’s cards with teachers, classmates, and family members.

    The 17th century hopeful maiden ate a hard-boiled egg and pinned five bay leaves to her pillow before going to sleep on Valentine’s eve. It was believed this would make her dream of her future husband.

    The first American publisher of valentines was printer and artist Esther Howland. During the 1870s, her elaborate lace cards were purchased by the wealthy, as they cost a minimum of 5 dollars – some sold for as much as 35 dollars. Mass production eventually brought prices down, and the affordable “penny valentine” became popular with the lower classes.

    The heart is the most common symbol of romantic love. Ancient cultures believed the human soul lived in the heart. Others thought it to be the source of emotion and intelligence. Some believed the heart embodied a man’s truth, strength and nobility. The heart may be associated with love because the ancient Greeks believed it was the target of Eros, known as Cupid to the Romans. Anyone shot in the heart by one of Cupid’s arrows would fall hopelessly in love. Because the heart is so closely linked to love, it’s red colour is thought to be the most romantic.

    The Italian city of Verona, where Shakespeare’s lovers Romeo and Juliet lived, receives about 1,000 letters addressed to Juliet every Valentine’s Day.

    The most fantastic gift of love is the Taj Mahal in India. It was built by Mughal Emperor Shahjahan as a memorial to his wife, who died in childbirth. Work on the Taj began in 1634 and continued for almost 22 years. required the labor of 20,000 workers from all over India and Central Asia.

    The oldest known Valentines were sent in 1415 A.D. by the Duke of Orleans to his French wife while he was imprisoned in the Tower of London. It is still on display in a museum in England.

    The red rose was the favorite flower of Venus, the Roman goddess of love. Red stands for strong feelings which is why a red rose is a flower of love.

    Valentine’s Day is big business. Consumers will spend an average of $77.43 on Valentine’s Day gifts this year. E-commerce retailers expect to rack up about $650 million in sales of food, candy, flowers, and other Valentine’s Day gifts. Of that amount about $350 million will be for gifts and flowers and another $45 million will be spent on food (including chocolate) and wine.

    Wearing a wedding ring on the fourth finger of the left hand dates back to ancient Egypt, where it was believed that the vein of love ran from this finger directly to the heart.

    A ring has been included in wedding ceremonies since the 12th century. Pope Innocent the Third ordained that marriages had to take place in church and that a wedding ring should be exchanged during the service.

    In England, the Romans, who had taken over the country, had introduced a pagan fertility festival held every February 14. After the Romans left England, nearly a century later, the pagan ritual was abolished by Pope Gelsius who established St. Valentine’s Day as a celebration of love in 496 A.D.

    In America, the pilgrims sent confections, such as sugar wafers, marzipan, sweetmeats and sugar plums, to their betrothed. Great value was placed on these gifts because they included what was then a rare commodity, sugar. After the late 1800’s, beet sugar became widely used and more available, and sweet gifts continued to be valued and enjoyed.

    Source: Brain Candy

  • The Best Ring for your Hand Type

    You might gaze longingly at an engagement ring in the window only to find that it’s not as picture perfect when you put it on. Just like clothing should be chosen based on your body type, rings should be purchased according to your hand type. Here are a few pointers:

    Long fingers — Marquise shapes often just make long fingers look even longer. The marquise is a stretched out oblong shape with pointed ends. Pear or oval stones may also not be very flattering on long fingers. Round rings are often the most flattering ring for this finger type.

    Marquise-shaped stone, good for short or wide fingers.

    Short fingers — Round stones can seem to shorten short fingers even further. The marquise shape can help add the illusion of length to short fingers. Pear or teardrop shapes are also usually flattering on short fingers. Big rectangular rings are probably the least flattering as they can overwhelm short fingers.

    Narrow fingers — Heart-shaped or round stones may not be the most flattering ring for a hand with narrow fingers. Thicker band styles of rings may help add horizontal lines to narrow fingers to help them look wider. Wearing rings with small stones may also help thinner fingers look wider.

    Wide fingers — Wider types of marquise styles may flatter short, wide fingers. The idea with wide fingers is not to have two much skin showing on each side of the ring or fingers may look even wider. Round stones in larger settings may look best on this finger type. Cluster-styles may be the most flattering ring on hands with wide fingers.

    Large hands — Rings with small stones may just look lost on large hands. Try larger rings that suit your personality. You may even be able to wear really bulky or chunky ring styles well.

    Heart shaped stone for narrow fingers

  • An Animated Wedding Proposal

    We’ve thought we heard them all until I stumbled across this video yesterday.  Jeff assembled a team of 20 animators to create his very own 5 minute animation as a way of proposing to his girlfriend Natasha. When it was finished, he brought her to the Parkway Movie Theatre in Oakland, where they played the animation on the big screen in front of over 100 of their friends and family.








    Hope he had a great engagement ring to go with his creative idea. We’d suggest this one. It goes perfectly with animated proposals and movie theaters:

    Tension Set Ring With A Round Moissanite And Side Diamonds - Click on for more details

  • Moissanite versus Cubic Zirconia

    Moissanite is often unfairly compared with cubic zironia. While cubic zirconia still remains the most popular diamond simulant, moissanite, a relative “newbie” to the market, is gaining ground quickly.

    Cubic zirconia is a colorless, lab grown diamond simulan while moissanite is more durable and provides more brilliance.

    According to The Moissanite Buyers Guide:

    Unlike cubic zirconia, moissanite jewels are doubly refractive. This means that light is bent twice as it passes through the moissanite jewel. This double refraction is directly responsible for moissanite’s superior brilliance. You can see this with a 10x loupe. Viewing through the crown or pavilion facets is recommended. Do not look directly through the table of a moissanite stone; the double refraction is less apparent as seen from this angle.

    Comparison Chart: Beauty, Durability, Specific Gravity

     BEAUTYDURABILITYSPECIFIC GRAVITY
    BRILLIANCE
    Refractive Index
    FIRE
    Dispersion
    LUSTERHARDNESS
    Mohs
    TOUGHNESS
    Moissanite2.65-2.690.10420.4%9.25excellent3.21
    (CZ) Cubic Zirconia2.150.06013.6%8.50good5.80

    So if you’re searching for that perfect engagement ring that’s both eco-friendly and still maintains the qualities of a natural diamond, it might be time to give moissanite a try. Because its priced so much better than a mined diamond, you just opened up the possiblities to all sorts of amazing rings, like the one below:

    Style 9501M

    Tension Set Engagement Ring With Side Diamonds

    Tension set ring with .70ct t.w. natural side diamonds (setting only, does not include center stone)

  • The Valina Line – Ornate, Regal, Beautiful

    We are VERY excited to showcase our latest bridal line product by Valina. Their pieces have extraordinary detail and offer a complex and distinctive look. According to their website:

    This exciting collection allows you to purchase a designer engagement ring without sacrificing quality or style.  Valina Bridals offer the look of designer engagement rings without having to pay the designer price!

    Added features of the Valina Bridal Collection include the use of special Euro shanks which allow the rings to have their own distinctive look while keeping them from spinning on the finger.  Additionally, all engagement rings have a matching wedding band, both containing the signature diamonds.

    Take a look:

    Style 10476

    Valina Designer Engagement Ring With Pave Set Diamonds

    Valina designer engagement ring with .49ct total weight pave set natural diamond accents (setting only, does not include center stone). Shown with a 3/4ct center stone. Matching band available separately.

    Valina Designer Engagement Ring With Pave Set Diamonds

    Valina designer engagement ring with .22ct total weight pave set natural diamond accents (setting only, does not include center stone). Shown with a 1ct center stone. Matching band available separately.

    Valina Designer Engagement Ring With Pave Set Diamonds

    Valina designer engagement ring with .28ct total weight pave’ set natural diamond accents (setting only, does not include center stone). Shown with a 1ct center stone. Matching band available separately.

  • Picking an Eco-friendly Engagement Ring

    A client came to us with a question:

    “My girlfriend works for an ecological organization. During our last few years together, I’ve learned about the hazards of diamond mining. I want to propose to her on the holiday but I need some suggestions as to a diamond alternative.” – Freddie G., Phoenix

    Freddie, you asked the right company. Joseph Schubach Jewelers prides itself in it’s eco-friendly options. Top of the list would be moissanite. According to Charles & Colvard:

    Moissanite, also known by its chemical name, silicon carbide (SiC), is a naturally occurring mineral found in very limited quantities or as minute particles in the earth. The rarity of natural moissanite crystals large enough for jewelry prohibits their use.

    For years, scientists tried to re-create this extraordinarily brilliant material. Only recently, through the power of advanced technology, Charles & Colvard developed a way to produce in a laboratory, large gem-quality crystals which can be faceted into near-colorless jewels with incomparable fire and brilliance.

    So these lab-produced gems have the same physical, chemical and optical characteristics as their natural counterparts. Often trained gemologists can’t tell the difference. These “synthetics” are distinguished from “simulants,” like glass or cubic zirconium.

    As you can see, an option like moissanite is a smart choice for ecologically minded people. It is in fact a diamond, it’s simply produced in a lab.

    Tension Set Engagement Ring With A Round Moissanite And Side Diamond

  • Knowing your Karat

    (above) 14kt yellow gold wedding band, high polished with scalloped sides and milgraining

    When it comes to karats, we have a rough idea of the definition. But really, when you’re investing in the perfect moissanite engagement ring, shouldn’t you know a little better?

    More on the Karat

    It is a common misconception that a karat is a unit of weight but it is actually a unit of measurement for the amount of gold contained within an item.

    “Karat” is also different from “carat,” which is a metric unit of weight for gemstones.

    Karat (or kt) indicates how many percentage of pure gold is alloyed with other metals like silver, copper, zinc and so on.

    Pure gold (99.99%) is generally considered to be too soft and pricey for daily enjoyment.

    For this reason, it has to be mixed with other alloys to maximize its strength and at the same time, price can be lowered down as it contains inexpensive materials to target larger consumptions.

    Only 24 karat is known as 99.99% pure gold.

    18kt gold has approximately 75% of pure gold and stamped either “18kt” or “750” for European marking standard.

    Likewise, 14kt gold has approx. 58.5% of pure gold and stamped “14kt” or “585” for European marking standard.14kt gold is most commonly used in US.

    Finally, 10kt gold has approx. 41.7% of pure gold and stamped “10KT” or “417” for European marking standard.

    (above) Gent's 14kt White Gold Diamond Wedding Band, diagonal design with .20ct t.w. channel set diamonds, high polished and matte finish

    Partial Source: Squidoo Article

  • Your Hand, Your Finger, Your Ring

    Many women face a problem when it comes to choosing wedding and engagements rings: they don’t like their hands.

    “My fingers are short and stubby.”

    “I don’t have time for manicures. My hands are a mess.”

    “My hands are bony. A ring just accentuates it!”

    We’ve heard it all here. But just like any other fashion choice, a properly chosen ring can enhance what you like about your hands and downplay what you don’t like.

    According to this fashion expert Melanie Spark:

    Rings can elongate your finger. If you choose a ring style that is longer than it is wide, it can actually make your fingers appear longer. If you have short fingers, perhaps you enjoy the look of an elongated and graceful hand.

    The length of a ring is measured from top to bottom or, visually, as it would appear from knuckle to knuckle. The width of a ring is measured from side to side or, visually, as it appears horizontally while sitting on your finger.

    See? There is hope for you and your hands. Here’s a simple, elegant engagement solitaire ring that we think works with most women’s hands, across the board:

    Style 9915-7.5mm

    Round Solitaire Engagement Ring With Pave Diamonds

    Four prong solitaire engagement ring with 1/10ct t.w. pave’ diamonds. Fits an 7.5mm round center stone. (setting only, does not include center stone)

  • The Pros and Cons of Moissanite

    To choose moissanite or not to choose moissanite – that is the question. But what is the answer? Well, it’s not as clear cut (excuse the semi-pun) as you would like. It requires a little research, which you should do before a major purchase anyway.

    Here are some of the pros and cons, as listed on the Diamonds-are-Forever website:

    The Pros and Cons of Moissanite – The Pro’s

      • Cost – The cost of Moissanite is roughly an eighth of the price of natural diamonds but is generally more expensive that Cubic Zirconia at one tenth of the price of natural diamonds
      • Appearance – Moissanite is so optically close to diamond that even some jewelers cannot tell the difference without the aid of various tests
      • Clarity – Moissanite is not separated into different grades of Clarity like diamonds because each stone must meet set specifications before being released to distributors. The set specifications of Moissanite are comparable to diamonds which have been graded VS1-VS2 on the Diamond Clarity Chart
      • Inclusions / Flaws – Manufactured to appear more like diamonds, Moissanite gemstones have inclusions which is a plus-point when compared to the flawless Cubic Zirconia – the growing process produces tiny, unnatural, white, ribbon-like inclusions
      • Moissanite stones are equivalent to the H – J grades in the white Diamond Color scale. Moissanite is not as white-white like the Cubic Zirconia (which is equivalent to a perfect “D” and therefore less believable imitation, as white-white color diamonds are extremely rare.
      • Hardness – Hardness denotes resistance to scratching as opposed to Toughness which relates to the ability to resist breakage from falls or impacts. Moissanite is much harder than most natural gems, and Cubic Zirconia, at about 9.5 on the Mohs scale, however it is nowhere near as hard as a diamond at about 10.0 on the Mohs scale
      • Toughness – Moissanite is tougher than diamond because it has no natural fractures that can crack if the stone is subjected to an impact of some kind.
      • Moissanite has a slightly higher index of refraction (brilliance) and much greater dispersion (fire) than diamond. It retains its fire if it gets dirty, oily, or smudged, whereas Cubic Zirconia looks very dull when dirty. The excess fire is seen as a ‘pro’ by some and a ‘con’ by others

    Moissanite – The Con’s

      • Investment – Jewelry containing synthetic gemstones like Moissanite are not a good investment – they do not hold their price.
      • Color – Can have a slight yellowish / greenish tint which becomes more noticeable with increasing gem sizes.
      • Fluorescence – An undesirable hazy effect that causes them to appear slightly green or yellow. The effect  of fluorescence on Moissanite is much greater under natural light or in sunlight.
      • Moissanite is highly birefringent (a birefringent crystal splits a light beam into two) which is a desirable quality in some optical applications, but is not desirable in gemstones. Moissanite jewels are therefore cut along the optic axis of the crystal to minimize birefringent effects
      • Fire – Has more ‘fire’ or brilliance producing a more synthetic effect. The high dispersion of 0.11 is apparent in Moissanite (nearly 2.5 times greater than that of diamond) and readily distinguishes it from diamond with a dispersion of 0.04 which is virtually unnoticed. The excess fire is sometimes considered cheap and fake looking.
      • Hardness – Diamonds are harder than Moissanite  which is 9.5 on the Mohs scale compared to a diamond at about 10.0 on the Mohs scale
      • Inclusions / Flaws – Manufactured to appear more like diamonds, Moissanite gemstones have inclusions. Natural flaws are absent in Moissanite replaced instead by tiny, unnatural, white, ribbon-like structures that are a result of the growing process.
      • Rarity – Moissanite is not rare and can be made quickly and in vast quantities, whereas natural diamonds take millions of years to form.
      • Symbolic Value – Diamonds have long symbolised love and purity – Moissanite has no such symbolic value yet.

    Because our moissanite comes from Charles and Colvard, the creators and top manufacturers with the highest standards in moissanite, you can be assured your choice is a smart one. But again, research is key. A jewelry purchase is for life, and we understand that.