Joseph Schubach Jewelers Blog

Joe’s Appearance on The List

February 17, 2015

We have had a busy month, mediawise. First, Joe appeared on CBS5’s The Morning Show. Then days later, Joe appeared on The List. In both, he describes the eco-friendly and budget-friendly lab-grown diamonds, perfect alternatives for couples on a tight budget who don’t want to scrimp on quality.

Joe, don’t let the fame go to your head!




Growing Lab Diamonds from Seeds

February 16, 2015

We’re so happy to be working with Pure Grown Diamonds. We believe in their eco-friendly product and we love their team. Over the weekend, a customer asked how exactly a diamond is grown from a seed.

Here’s what Pure Diamond has to say:


Pure Grown Diamond technology replicates the conditions necessary to grow a diamond crystal above the Earth’s surface. Grown diamonds are produced by utilizing two gem-quality diamond creation processes: High Pressure-High Temperature (HPHT) and Chemical Vapor Deposition (CVD).

In both instances a small diamond seed is placed in a tightly-controlled environment where the rough diamond grows, atom-by-atom, layer-by-layer, recreating the natural process.

The CVD process replicates the crystallization of carbon over a diamond seed inside a vacuum chamber.


Just as in nature, carbon crystallizes on the diamond crystal seed forming a tetrahedral structure identical to one formed below the surface of the Earth.


The carbon atoms change from a gaseous state to a solid state becoming a single crystal that results in diamond formation. A rocky substance develops, waiting to reveal its gem.


Like mined diamonds, grown diamonds emerge as rough. They are polished using the same equipment and techniques; producing the same brilliance, sparkle, fire and scintillation. The only difference is origin.

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February 13, 2015

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Joe’s Appearance on the Morning Local News

February 12, 2015


Polyamorous Engagement Rings on the Horizon?

February 11, 2015

According to the satirical newspaper, The Onion, Zales may have jumped the gun a little when they unveiled (several) engagement rings for those marrying more than one partner. Too funny.

NEW YORK—Saying the company had skipped a good five or six steps on society’s path to wider acceptance of nontraditional relationships, marketing experts told reporters Wednesday that jewelry retailer Zales had definitely jumped the gun with its new engagement ring commercial featuring a polyamorous triad.

“Zales is definitely getting a bit ahead of itself with its new ‘Abundant Love’ ad—today’s consumers just aren’t ready to see a jewelry commercial like this,” said Venture Marketing brand consultant Caitlin Boyd regarding the new campaign, which depicts a man simultaneously proposing to his male and female co-primaries while presenting three identical gold engagement bands. “This could maybe fly in 15, 20 years, but TV viewers are going to need to see a number of other alternative relationships in engagement ring ads first: a non-monogamous heterosexual dyad, trans partners, at least a few biracial lesbian couples. As it stands, this one’s certainly putting the cart before the horse.”

When reached for comment, a Zales representative stated that the rings, which are available in sets of three or more, can also be customized for polyamorous unions involving secondary, tertiary, or pivot partners.


What to Look for When Digging Through a Box of Vintage Jewelry

February 10, 2015

If you’re a thrift store shopper or an estate sale shopper, undoubtedly you’ve probably come across boxes or bags of jewelry, usually at a reasonable price. But what makes a vintage piece of jewelry worthy of taking home? What pieces might really be worth something? This woman is an expert on vintage jewelry and offers up a few tips:


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Hot Shots from the Grammy’s Red Carpet

February 9, 2015

No, I didn’t catch it. But catching up on it this morning. Kanye West interrupts another acceptance speech (as a joke apparently, ha, ha), Hozier and Annie Lennox teamed up for an interesting musical duet…and the fashion? Well here’s a few of our faves.


Ariana Grande Grammy Awards 2015 Red Carpet

Ariana Grande in Atelier Versace

Rihanna Grammy Awards 2015 Red Carpet

Whoa…Rihanna in Giambattista Valli Haute Couture

Gwen Stefani Grammy Awards 2015 Red Carpet

Gwen Stefani in Atelier Versace

Sia Grammy Awards 2015 Red Carpet

Sia in Giorgio Armani


Ciara, in Alexandre Vauthier Haute Couture


And our personal favorite look from last night’s Grammy’s:

Haim Grammy Awards 2015 Red Carpet

Este Haim in Chloé, Danielle Haim in Stella McCartney, and Alana Haim in Stella McCartney

Scroll Solitaire Customer Pics

February 6, 2015

See this item here:

Broaching the Topic of Brooches

February 4, 2015

Brooches…not just your mother’s jewelry anymore. Check out some of these whimsical and eye-catching brooches we found at Vogue:

Broche Contraste de Camélia Chanel Joaillerie

Chanel Jewelry Contrasting Cammelia Brooch Contraste de Camélia white gold brooch, set with 95 brilliant cut diamonds with a combined 2.1 carats, 108 brilliant cut grey sapphires with a combined 4 carats, coral and onyx.

Broche Cartier panthère

Cartier panther brooch Platinum panther brooch, set with 535 diamonds, emerald eyes and 82 cabochon sapphires.

Broche Libellule Tiffany & Co.

Tiffany & Co. dragonfly brooch Gold Dragonfly brooch, set with diamonds and pink sapphires.

Broche Cindy Chao

Cindy Chao brooch Florale The Art Jewel 2015 Blacklabel Masterpiece n°5 white gold brooch, with two pearls, white diamonds (pear cut, oval cut, rose cut and brillant cut), yellow diamonds, brown diamonds, rhodolites and a 17.25 carat heart cut yellow diamond.

How to De-stuffacate your Wardrobe

February 3, 2015

Less is more. We’ve all heard it but rarely believe it. So we often overbuy and fill our closets and drawers to the brim. Then we moan, “But I have nothing to wear!”

This article points out that we often bury our best pieces with articles of clothing and jewelry that don’t mean as much to us, leaving us still feeling incomplete. So get de-stuffacting and uncover your favorite things!

Tip 1: Give up the guilt (if you have any)
It is not your fault and there is nothing wrong with you for buying so many things. From the earliest age, we are taught to be consumers – to look, buy, gather, hoard. Also, we get a very addictive chemical thrill every time we buy something – you know the feeling – even if the high doesn’t last.
Don’t worry though; handled right, you’ll get a similar feel-good feeling once you’ve lightened your wardrobe.

Tip 2: De-stuffocate with friends
Overturning millennia of training in gathering is hard. Just as we are hard-wired, as evolutionary psychologists believe, to love sweet, salty, fatty foods, so are we hard-wired to want and value material things. If you do it with a friend or friends it’ll make it so much easier. You know how it’s much easier to tell a girlfriend that something looks good or bad on them, than it is to know if something looks good or bad on you? Well, it’s the same with things in the wardrobe. Throughout, compare and compete: if your friend has got rid of 30 things, see if you can get rid of 31.

Tip 3: Minimalism in a minute: the bin-bag experiment
This is the extreme version for brave (or desperate) people seeking instant change. Ideally with a friend, put everything – yes, everything – in black bin bags so your wardrobes are bare. Then, each day, as you need something, take it back out again. This way, you’ll find out what you actually need.

Tip 4: Minimalism in a month
If that feels too much or too weird, start small. Find one thing you really don’t want, need, have never worn, and get rid of it. The next day, find two things. The next, three things, and so on, for a month. (It’s best to start this on the first of the month, so the number of things you throw out is the same as the day on the calendar.) This game was created by The Minimalists, Ryan Nicodemus and Joshua Fields Milburn. They call it the Minimalism Game.

Tip 5: You don’t need to be, or want to be, a minimalist to benefit
You can also de-stuffocate by going through your wardrobe, taking things out, and making piles:

(i) Things you’ve never worn – you can tell because the label’s still on, and they’re still shop pressed
(ii) Things you haven’t worn for a year
(iii) Things that are uncomfortable
(iv) Things you have worn but you’ve grown out of
(v) Things you hope to wear again some day

If you’re taking your time, put them in separate bags, and put them in the loft. If you haven’t missed them in a month – or three months time – they have to go (or else, what’s the point in keeping them?).

Read more at Telegraph!




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