Joseph Schubach Jewelers Blog

The “Experience Economy” and What it Means to Us

June 18, 2014

Although this emotionally-based marketing trend seems to be really taking off, dare we say that we’ve been employing it for over 100 years? Yes, we dare!

What is an Emotional Connection?

The CEO of says that “every call is perceived as a way to make a positive emotional connection with a customer.”  So, what does “emotional connection” mean? It’s about capturing hearts and minds, for how a company makes us feel determines our opinions about it and our buying decisions.  It is more psychological than logical. And, more unconscious than conscious.

Pine and Gilmore in their book, The Experience Economy, note that one of the major characteristics of the experience economy is that customers become engaged in a “personal” way. And, they make a compelling case that today’s customers want and expect to be “positively, emotionally and memorably impacted at every level of their commercial existence.”

This means that today’s service providers need to develop and demonstrate higher levels of emotional competency.



We learned a long time ago that purchasing jewelry is a very personal and intimate experience, based on expectations of love and connection. We have your heart in our hands!


main view of Round Pave Stone Heart Pendant

Style 10044

Round Pave Stone Heart Pendant

Price: $1,625.00 – $3,349.00


Heart pendant and bail with approximately 1 2/5ct t.w. round brilliant pave’ stones, comes with an 18″ cable chain.
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Romantic Bridal Trends of 2014

June 17, 2014

It’s refreshing to see that romance is back and better than ever. This HuffPo article postulates that the success of Great Gatsby has had some influence but whatever the case, the classic and ornate bridal looks are front stage this summer.


1. Pink is back! Do you already feel like a blushing bride? Carry that sweet love over to your color scheme, says Tara Guérard, the event designer behind ultra-luxe Soirée in Charleston and New York. “It’s the nudes, the blushes, the peaches — not Pepto Bismol pink!” she announces.

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2. The return to romance ushers in a new love for the formality of days gone by. Think white-gloved waiters and big band dancing, crystal candlesticks and gold-rimmed china. One major bridal inspiration for the return to tradition comes from Hollywood. “It’s the look of ‘The Great Gatsby,’” says Beth Helmsetter of Beth Helmsetter Events in Los Angeles. Her brides are still falling hard for the bubbly, approachable elegance of the Roaring Twenties.

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3. Pattern is making a new play but throw out the hard-edged looks. “Chevron was big last year,” says Tara, “but now I’m seeing trellis-patterns, bold stripes and florals.”

4. Lush, soft, Exquisitely romantic — the flower of the year is the many-petaled tree peony, says New York’s Ariella Chezar, whose work has been seen at the White House. Amber Gustafson of Los Angeles’s Amber Events picks a similar bloom — the sweet-smelling garden rose. Find out which flowers are in season for your wedding here.

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5. The flower garland is back in a big way. Ariella loves citrus garlands for bars and over doorways — lemons, limes, oranges on the stem. “And fern garlands are really beautiful. I love them down the center of a long table.”
Read more here!

Popular Taglines for Jewelry Retailers

June 16, 2014

Some of the slogans you may have heard of, some may be new to you. But all (okay, most) resonate with the public and send that special message, individual to each business.


A diamond is forever.
Citizen. Beyond precision.
Crystal gets closer to the body than ever before.
Diamonds by the Yard.
Every kiss begins with Kay.
Live the moment.
Perpetual spirit.
Quality is Remembered Long After the Price is Forgotten.
The crown jewellers for 150 years.
The Jeweller of Kings.
The right time for life.
The added value of the first impression.
Where Maryland gets engaged.
For those who want more.
Honesty, my addiction.

Ring on your finger, necklace on your neck, and men on their knees.
Diamonds. Divas. Desire.
Love’s embrace.
Want honesty?
She only has two things on her list.
Unleashing the beauty of the stone.
Our reputation shines as brightly as our diamonds.
Beautiful, masterful design never goes out of fashion.
Walk down our aisles first.
Hearts on fire.
The ultimate in luxury and style.



Ringly – an Attractive and “Smart” Cellphone Ring

June 11, 2014

At first, this just seemed gimmicky but with thought, it’s a clever idea. Most of us are in a constant search for our phone, digging through pocketbooks, etc. This “smart ring” notifies you when an important call or message has arrived, taking out the guesswork.


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Marketing with a Heart – is it Possible?

June 10, 2014

Since we began creating our online presence, we wanted to “keep it real.” Marketing can seem dishonest…okay, downright sleazy at times! But after a hundred years in business (yes, for real), we knew we had a higher path to walk with our customers.

Reading this article from Kim Brittingham where she quotes from Ben Giola’s book, Marketing with a Heart is a great reminder that marketing can be done with authenticity and decency. 

Ask yourself: how would I market this to someone I love? If you were talking to your mother, your spouse, a grandparent or best friend, would you feel good about what you’re saying, and how you’re saying it? How does it feel in your gut?

The Most Influential Sunglasses

June 9, 2014

With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60.  ~Jack Nicholson

Most of us have seen, throughout history, how celebrities seem to choose the hippest and most influential glasses. Elle Magazine shows us which ones have affected us the most. What sunglasses make you feel like a star?

elle-01-hollywood-sunglasses-gHNh4I-h-lgn elle-04-hollywood-sunglasses-h-lgn elle-05-hollywood-sunglasses-h-lgn elle-06-hollywood-sunglasses-h-lgn

[Above: Audrey Hepburn, Grace Kelly, Julie Christie, Elke Sommer.]

Check out more iconic sunglasses here! 

Buy the Eye of Golconda!

June 4, 2014

Apparently no one wants this beauty. Well, maybe its that little issue of the asking price, which apparently wasn’t reached:

The Eye of Golconda, an impressive necklace built around two D-flawless diamonds that was predicted to fetch as much as $10 million at the Christie’s jewelry auction last week, did not sell, company officials said. 

The piece, the headline offering at the auction house’s Hong Kong Magnificent Jewels sale on May 27, featured a 40.5 ct. D-color internally flawless diamond from the famed Golconda mine, as well as a 6.76 ct. D-internally flawless Golconda diamond up top.

“There was interest up to $7.2 million,” François Curiel, chairman of Christie’s Asia Pacific, tells JCK.  “But the vendor insisted on $8.5 million, so we did not sell it.”

Source: JCK


40.5 Carat Golconda Diamond Fails to Sell at Christie’s

The Ravishing Jewelry of Ava Gardner

June 3, 2014

We’ve focused on several celebrities and their bevvy of jewels over the years, but Ava Gardner often gets overlooked–though she has a whole museum dedicated to her collection! (The museum includes some of her most fabulous outfits as well.)

Here are a few photo highlights of her beauty and her jewelry.


She may have tied the knot with Frank Sinatra much later, but Tycoon husband Howard Hughes must be credited for the expensive jewels

stocked in Ava Gardner’s jewellery box. One of Hollywood’s biggest stars from the 1940s to 50s, Ava was known for her luxurious sense of

style and more importantly her elegant diamonds and sapphires.



Women Who Owned Fabulous Jewellery Collections



Image Courtesy: Reuters

Armani Exchange’s New Jewelry Line Helps Reduce Gun Violence

June 2, 2014

Armani Exchange and Liberty United are working together with police forces, collecting guns and bullets and turning them, finally, FINALLY, into something beautiful.


Zodiac Jewelry – It’s Baaack!

May 28, 2014

Just when you think the 70′s are behind you and you can safely stash your mood rings and maxi-skirts (wait–they’re back in style too!), zodiac jewelry reappears. If you’d like to keep your astrological sign close to your heart, we can create a piece especially designed for you and your sign!

Zodiac jewelry, popular in the 1970s, is making the rounds once again. This time, zodiac jewelry was made popular with the help of the Valentino Spring/Summer 2014 show in which zodiac pendants were shown double wrapped around the neck and wrists.

Luckily, you do not have to spend a lot to take advantage of this particular trend as the mythical-looking creatures of the zodiac are available from many high street retailers as well as major design houses and for a fraction of the cost.




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Call Joe, Sara or Beth for expert help.

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