Happy Stories From our customers

At this point, most of us have heard about moissanite and other alternatives to natural diamonds. But unlike years ago (remember cubic zirconia anyone?), synthetic, or lab grown diamonds are becoming a viable and respectable alternative for a younger, socially conscious demographic. The public is (finally) responding.

This just in from JCK:

It’s holiday time—and the media is talking about diamonds. (Yay, says the industry.) And, in contrast to most years, the stories are positive. (Yay again.) Except it’s lab-grown diamonds. (And now the industry gulps.)

As promised, Pure Grown Diamonds has orchestrated a publicity campaign to educate consumers about its man-made gems. They have been featured on Today. In The New York Times. New York Post. Bustle. Local news in New York and Miami. And via a proposal at the Superdome in New Orleans, witnessed by thousands in the stadium and all those watching at home.

Expect more stories to come. Lab-grown diamonds are an interesting story. They are a new, and as a Scio executive told me, possibly “disruptive” product.

I have long felt that the traditional diamond business underestimates the challenge posed by lab-grown diamonds. Industry executives often scoff: What groom will buy a synthetic for an engagement ring? For a symbol of love, people will want the real thing.

News flash: No company will sell these stones as synthetic. And they will stress that they are, in fact, real. (They are right about that.)

Re: the new millenials:

The millennial generation—the group that is beginning to get married and making its first trip to jewelry counters—is a particularly ripe target for this kind of pitch. They are known to be practical (i.e., frugal), they aspire to be socially conscious, and they are intrigued by technology. Lab-grown diamonds hit all of those notes.

Old European Cut Round Forever Brilliant Moissanite Forever Brilliant 1ct diamond equivalent (6.5mm) Charles and Colvard created old european cut enhanced round moissanite. Includes the Charles and Colvard certificate of authenticity and limited lifetime warranty.

Price: $545.00

So Jen is our production manager and her mother is a postal carrier here in the Phoenix area.

Seven year-old Jenna lives on her route and left this heartfelt note to Jen’s mom…then followed it up with a detailed gift list to Santa.

Exhibit A: The Warm-up Letter

Exhibit B: The “And While You’re at It” Letter”:

May Santa deliver the goods this year!

It’s almost hard to conceive 3-D jewelry. How can you “print out” jewelry? Well many jewelers have figured out a way, including Glenn Lewis.

Though jewelry has been worn throughout human history, Lewis Jewelers is part of a trend taking jewelry high-tech.

Glenn Lewis works with a 3-D printer to create original jewelry pieces. About half the pieces sold at Lewis Jewelers are created in-house, Tim Lewis said.

“If we design it on the computer, we can actually print that model with incredible precision and accuracy,” Lewis said. “We print it, we cast it, we polish it, we set it, we polish it again, and it’s ready for sale.”

The Lewis brothers started their business together at ages 19 and 21. Today, Lewis Jewelers has about 2,000 unique wedding pieces, and it would take 6 ½ days to try on every ring in the store if you spent 90 seconds with each, Lewis said.

Source: NewsOK

We’ve been on the fence about the single earring trend. Why? Well, it looks like someone lost an earring, that’s why!

But this askew earring look, we like considerably more. It offers an interesting asymmetrical look that’s fun and compelling.

Plus its one of the emerging jewelry trends for 2015.

What do you think?