Happy Stories From our customers

3/4ct center stone

Congratulations, Joe! You did a great job.

 

VALENTINES #DIAMOND CHALLENGE with @SchubachShine @joeschubach gotta see this segment before you buy!! pic.twitter.com/dQg01SP8DY

— Nicole Crites CBS 5 (@nicoleCBS5) February 12, 2015

CBS 5 – KPHO

According to the satirical newspaper, The Onion, Zales may have jumped the gun a little when they unveiled (several) engagement rings for those marrying more than one partner. Too funny.

NEW YORK—Saying the company had skipped a good five or six steps on society’s path to wider acceptance of nontraditional relationships, marketing experts told reporters Wednesday that jewelry retailer Zales had definitely jumped the gun with its new engagement ring commercial featuring a polyamorous triad.

“Zales is definitely getting a bit ahead of itself with its new ‘Abundant Love’ ad—today’s consumers just aren’t ready to see a jewelry commercial like this,” said Venture Marketing brand consultant Caitlin Boyd regarding the new campaign, which depicts a man simultaneously proposing to his male and female co-primaries while presenting three identical gold engagement bands. “This could maybe fly in 15, 20 years, but TV viewers are going to need to see a number of other alternative relationships in engagement ring ads first: a non-monogamous heterosexual dyad, trans partners, at least a few biracial lesbian couples. As it stands, this one’s certainly putting the cart before the horse.”

When reached for comment, a Zales representative stated that the rings, which are available in sets of three or more, can also be customized for polyamorous unions involving secondary, tertiary, or pivot partners.

 

If you’re a thrift store shopper or an estate sale shopper, undoubtedly you’ve probably come across boxes or bags of jewelry, usually at a reasonable price. But what makes a vintage piece of jewelry worthy of taking home? What pieces might really be worth something? This woman is an expert on vintage jewelry and offers up a few tips:

See our Scroll Solitaire with Surprise Diamond here:

Brooches…not just your mother’s jewelry anymore. Check out some of these whimsical and eye-catching brooches we found at Vogue:

Chanel Jewelry Contrasting Cammelia Brooch Contraste de Camélia white gold brooch, set with 95 brilliant cut diamonds with a combined 2.1 carats, 108 brilliant cut grey sapphires with a combined 4 carats, coral and onyx.

Cartier panther brooch Platinum panther brooch, set with 535 diamonds, emerald eyes and 82 cabochon sapphires.

Tiffany & Co. dragonfly brooch Gold Dragonfly brooch, set with diamonds and pink sapphires.

Cindy Chao brooch Florale The Art Jewel 2015 Blacklabel Masterpiece n°5 white gold brooch, with two pearls, white diamonds (pear cut, oval cut, rose cut and brillant cut), yellow diamonds, brown diamonds, rhodolites and a 17.25 carat heart cut yellow diamond.