Happy Stories From our customers

The power of the statement necklace must have spread…like down the arm to your wrist. These weighty statement bracelets detailed in JCK are bold yet intricate, all packing a fashionable punch. What do you think?

Cuff in 18k gold and micro cable stainless steel from the Classique collection, $495; Alor

Cuff in sterling silver with ruthenium finish and 0.76 ct. t.w. diamonds, $3,500; Brady Legler

One-of-a-kind fabricated Repoussé Genie cuff in silver, $4,290; Lisa Kim Fine Jewelry

Hinged cuff in 18k yellow gold cuff from the Sea Leaf collection, $9,400; Miseno

Turquoise has a bit of a dated stigma to it. Which is a shame because its a beautiful and adaptable stone, accenting a wide variety of clothes. Ready to rethink turquoise?

https://www.youtube.com/watch?v=fBHheUckKQ0

We have had a busy month, mediawise. First, Joe appeared on CBS5’s The Morning Show. Then days later, Joe appeared on The List. In both, he describes the eco-friendly and budget-friendly lab-grown diamonds, perfect alternatives for couples on a tight budget who don’t want to scrimp on quality.

Joe, don’t let the fame go to your head!

Click here to see Joe in action.

We’re so happy to be working with Pure Grown Diamonds. We believe in their eco-friendly product and we love their team. Over the weekend, a customer asked how exactly a diamond is grown from a seed.

Here’s what Pure Diamond has to say:

Pure Grown Diamond technology replicates the conditions necessary to grow a diamond crystal above the Earth’s surface. Grown diamonds are produced by utilizing two gem-quality diamond creation processes: High Pressure-High Temperature (HPHT) and Chemical Vapor Deposition (CVD).

In both instances a small diamond seed is placed in a tightly-controlled environment where the rough diamond grows, atom-by-atom, layer-by-layer, recreating the natural process.

The CVD process replicates the crystallization of carbon over a diamond seed inside a vacuum chamber.

Just as in nature, carbon crystallizes on the diamond crystal seed forming a tetrahedral structure identical to one formed below the surface of the Earth.

The carbon atoms change from a gaseous state to a solid state becoming a single crystal that results in diamond formation. A rocky substance develops, waiting to reveal its gem.

Like mined diamonds, grown diamonds emerge as rough. They are polished using the same equipment and techniques; producing the same brilliance, sparkle, fire and scintillation. The only difference is origin.