We have had a busy month, mediawise. First, Joe appeared on CBS5’s The Morning Show. Then days later, Joe appeared on The List. In both, he describes the eco-friendly and budget-friendly lab-grown diamonds, perfect alternatives for couples on a tight budget who don’t want to scrimp on quality.
Joe, don’t let the fame go to your head!
We’re so happy to be working with Pure Grown Diamonds. We believe in their eco-friendly product and we love their team. Over the weekend, a customer asked how exactly a diamond is grown from a seed.
Here’s what Pure Diamond has to say:
Pure Grown Diamond technology replicates the conditions necessary to grow a diamond crystal above the Earth’s surface. Grown diamonds are produced by utilizing two gem-quality diamond creation processes: High Pressure-High Temperature (HPHT) and Chemical Vapor Deposition (CVD).
In both instances a small diamond seed is placed in a tightly-controlled environment where the rough diamond grows, atom-by-atom, layer-by-layer, recreating the natural process.
The CVD process replicates the crystallization of carbon over a diamond seed inside a vacuum chamber.
Just as in nature, carbon crystallizes on the diamond crystal seed forming a tetrahedral structure identical to one formed below the surface of the Earth.
The carbon atoms change from a gaseous state to a solid state becoming a single crystal that results in diamond formation. A rocky substance develops, waiting to reveal its gem.
Like mined diamonds, grown diamonds emerge as rough. They are polished using the same equipment and techniques; producing the same brilliance, sparkle, fire and scintillation. The only difference is origin.
3/4ct center stone
Congratulations, Joe! You did a great job.
VALENTINES #DIAMOND CHALLENGE with @SchubachShine @joeschubach gotta see this segment before you buy!! pic.twitter.com/dQg01SP8DY
— Nicole Crites CBS 5 (@nicoleCBS5) February 12, 2015
According to the satirical newspaper, The Onion, Zales may have jumped the gun a little when they unveiled (several) engagement rings for those marrying more than one partner. Too funny.
NEW YORK—Saying the company had skipped a good five or six steps on society’s path to wider acceptance of nontraditional relationships, marketing experts told reporters Wednesday that jewelry retailer Zales had definitely jumped the gun with its new engagement ring commercial featuring a polyamorous triad.
“Zales is definitely getting a bit ahead of itself with its new ‘Abundant Love’ ad—today’s consumers just aren’t ready to see a jewelry commercial like this,” said Venture Marketing brand consultant Caitlin Boyd regarding the new campaign, which depicts a man simultaneously proposing to his male and female co-primaries while presenting three identical gold engagement bands. “This could maybe fly in 15, 20 years, but TV viewers are going to need to see a number of other alternative relationships in engagement ring ads first: a non-monogamous heterosexual dyad, trans partners, at least a few biracial lesbian couples. As it stands, this one’s certainly putting the cart before the horse.”
When reached for comment, a Zales representative stated that the rings, which are available in sets of three or more, can also be customized for polyamorous unions involving secondary, tertiary, or pivot partners.
If you’re a thrift store shopper or an estate sale shopper, undoubtedly you’ve probably come across boxes or bags of jewelry, usually at a reasonable price. But what makes a vintage piece of jewelry worthy of taking home? What pieces might really be worth something? This woman is an expert on vintage jewelry and offers up a few tips:
