Happy Stories From our customers

Before, being chosen to take part in a bridal party didn’t always inspire pure joy. Most potential party members realized that they’d have to put out a lot of time, effort and money (on top of wearing a questionably fashionable bridesmaid dress, for the women).

But as more millennials marry, it’s no surprise that they’re choosing smaller bridal parties. (They’re a pragmatic bunch, those 20-somethings. They realize that a smaller bridal party means less hassle and less money.)

According to Martha Stewart Weddings:

In recent years, we’ve seen brides with huge bridal parties. The largest one in 2017 tallied up to thirteen ‘maids! But Kara Delay of Love This Day Events has predicted that brides will choose smaller groups—made up of a single maid of honor or just one or two bridesmaids—in 2018.

There’s also been a trend toward more transparency in the process. Bridal party members are told up front what is expected of them, but not demanded. Members can now participate how they sit, financially and personally. This makes for a more relaxed process…and a more relaxed wedding in the long run.

First half of video is in indirect lighting, 2nd half is in direct sunlight.

In exciting news for our industry, the FTC (Federal Trade Commission) has officially expanded its definition of “diamond” to include those grown in a laboratory:

“When the commission first used the definition [of diamond] in 1956, there was only one type of diamond product on the market — natural stones mined from the earth. Since then, technological advances have made it possible to create diamonds in a laboratory. These stones have essentially the same optical, physical and chemical properties as mined diamonds. Thus, they are diamonds.”

What does this mean for you, the consumer? This means you can be fully confident in this scientifically proven and legally sound fact:

Laboratory-Grown Diamonds are Diamonds!

According to Scottsdale, AZ custom jewelry store owner Joseph Schubach:

Lab grown diamonds are identical to mined diamonds in every sense, chemically and optically. Currently, only the large labs such as the GIA and IGI have the equipment to determine whether a diamond is lab grown or mined, so even your local jeweler or gemologist won’t be able to distinguish between the two, except for a microscopic laser engraving identifying the diamond as lab grown.

When it comes to the lab grown versus diamond battle, test yourself and you will see it is nearly impossible to tell the difference. To the naked eye it appears just as, if not even more, brilliant than it’s expensive natural counterpart.

Dare to care by making your next custom jewelry design the perfect home for a lab grown diamond, knowing you’re contributing to a healthier ecology and a truly beautiful (and affordable) piece of jewelry.