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How to Choose a Diamond – a Four-Minute GIA Diamond Grading Guide Video

We love informed customers. Why? Because they make smart decisions that lead to long-term happiness with their custom design jewelry.

This quick and informative video helps you choose a diamond, with the help of GIA (Gemological Institute of America), creator of the 4Cs of diamond quality.

Whether you’re looking to buy loose diamonds, or how to buy a diamond ring, look to GIA for unbiased diamond quality evaluation. No matter how gorgeous a diamond may look or how beautifully it sparkles, you simply cannot see its true quality. The 4Cs of diamond quality will provide you with the information you need to know the diamond’s actual quality, so that you can make an informed purchase.