It’s no surprise to us. Diamond alternatives are the way of the future. Never before could you purchase such a high-quality gem that possesses (and sometimes exceeds) the attributes of a traditional mined diamond, and for a fraction of the price. For millennials who are conscientious of the world around them, diamond alternatives (like moissanite) provide a sound, eco-friendly alternative.
“Millennial consumers have distinctive preferences, which in many ways diverge from previous generations,” Bank of America Merrill Lynch analyst Ashley Wallace said in a research note this month. “They tend to be more value conscious, more concerned with sustainability and ethical production, and often value unique and individual products versus items that are standardized and mass-produced.”
Millennials also break the mold when it comes to fancy colored gems. They don’t adhere to the mindset that only a diamond represents true love. Instead, they embrace a stone that is significant to them.
“Millennials don’t want what all their friends have and don’t want what they’ve been told to have,” said Amanda Gizzi, a spokeswoman for Jewelers of America, a trade association with more than 8,000 member jewelers.
Below, one of exclusive designs using moissanite.