We can’t say we were surprised when we saw this article. At our Scottsdale studio, we’ve seen a substantial increase in non-traditional engagement ring purchases. This article attributes it to celebrities who have thought outside of the box when it comes to engagement rings, but we also see that more modern couples naturally gravitate toward an engagement ring that speaks to their particular aesthetic. Whatever the reason, we carry gorgeous non-traditional engagement rings, including a collection of Barkev rings, mentioned in this piece:
A nontraditional engagement ring from Barkev’s (Photo according to Barkev’s)
Diamonds may be forever, but the traditional diamond engagement ring is not for everyone.
Jennifer Lopez made headlines back in 2002 when she wore a pink diamond engagement ring from then fiancé Ben Affleck, inspiring others to copy the trend. In a recent rom-com, The Five-Year Engagement, Jason Segel’s character proposes to his girlfriend with an antique ruby ring.
Even Facebook founder Mark Zuckerberg chose a simple ruby stunner for his bride, Priscilla Chan, following in the footsteps of football player Eric Johnson, who proposed to Jessica Simpson last fall with a Neil Lane engagement ring centered on a cushion-cut ruby flanked by diamond accents.
In part because of these celebrity ring choices, nontraditional engagement rings have risen in popularity. “While about 95 percent of people come in looking for classic diamonds, there is always that 5 percent that go for something different,” Bob Swanson, owner of Swanson Jewelers in Arlington, Mass., says. “Sapphires and rubies have been popular recently.”
Take a look at a few of our our non-traditional engagement rings below or view our full collection here.
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