I stumbled across this moissanite poll in Wedding Bee today and it got me thinking: why are so many people still so resistant to moissanite?
As you’ll see, 49% of the people polled wouldn’t even consider moissanite, so the poll question didn’t even apply to them. It got me thinking that we still have a lot of work to go. As the moissanite-friendly understand, choosing moissanite is a smart, ecologically and economically sound diamond alternative possessing many of the same qualities as naturally mined diamonds. It’s light years beyond a simulant such as cubic zirconia. Moissanite a lab-created diamond and is difficult for many jewelers to detect the difference.
Are diamonds forever?
Yet we still are so attached to diamonds. Why? Probably because of a very successful ad campaign from the 1930’s that proclaimed that “Diamonds are Forever.” In our collective mind, we deeply associate diamonds with long-lasting love. Unfortunately that’s just not true. Diamonds are also associated with large-scale ecological damage to this planet and the people on it. It’s time to think outside of the “diamond box” and choose something based on the world we live in now.
Moissanite is that choice.
Be the 20%!
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