Happy Stories From our customers

My rings are just beautiful, far exceeded my expectations.  I will continue to do business with Schuback jewelers   they provided the best product and the best customer service I have ever received from a jeweler.
—
Lynne

We recently received a question about the difference between white gold and titanium. Since we’re here to educate you so you make the smartest online jewelry decisions possible, here you go:

White Gold

White gold is an alloy of gold and some white metals such as silver and palladium. White gold can be 18kt, 14kt, 9kt or any karat.

Traditionally nickel was used in white gold, however, nickel is no longer used in most white gold made today as nickel can cause reactions with some people. We do not use nickel in our white gold

When white gold rings are new they are coated with another white metal called Rhodium. Rhodium is a metal very similar to platinum and Rhodium shares many of the properties of platinum including its white color.

The rhodium plating is used to make the white gold look more white. The natural color of white gold is actually a light grey color. The Rhodium is very white and very hard, but it does wear away eventually. To keep a white gold ring looking its best it should be re-rhodium plated approximately each 12 to 18 months. Most local jewelers are able to rhodium plate jewelry for a cost effective price.

Titanium

Titanium is a white metal, but unlike gold it is used in jewelry in almost its pure form (approximately 99% pure). Titanium is extremely long wearing. Its natural color is a gray color.

Titanium is very lightweight, so a titanium ring will feel much lighter than an 18kt gold ring and much lighter than a platinum ring.

Titanium is also 100% hypoallergenic.

Titanium also has a unique property which allows the titanium to be colored to bright colors such as blue, purple and black.

Unlike other metals (such as gold, platinum and silver) titanium is a difficult metal to work with from a jewelry perspective. Titanium is a very hard metal which wears down jewelry making tools very quickly. Titanium also cannot be soldered (joined by heat).

Soldering is used in the manufacture of the majority of traditional jewelry items. Because titanium cannot be soldered, the method of making some jewelry items is restricted when using titanium.For example titanium cannot be used to make a prong setting for an engagement ring. That is why you will see that many titanium rings have parallel bands rather than tapering bands and why you will not see titanium rings with prong settings.

(To cater for our customers wanting a titanium engagement ring, we can add a gold bezel setting to a titanium band.)

For the metal itself titanium is generally less expensive than 9kt white gold. However, because titanium is difficult to make jewelry with the labor costs of titanium can make the price of a titanium jewelry a little higher. Though white gold will still normally command a higher price than titanium.

Source: Gilletts Jewelry

While I don’t religiously watch The Bachelor (heck, I don’t watch it at all), it seems to be quite the rage among our clientele. Neil Lane jewelry was in the forefront of a a recent proposal of bachelor Brad Womack to Emily Maynard with a ring set by the brand. Remember, we specialize in recreating pieces like this in a way that is individualized and specialized just for you.

Maynard was presented with a diamond and platinum ring set with a cushion-cut center diamond accented with 263 round-brilliant-cut diamonds, for a total diamond weight of 3 carats. The set, valued at $50,000, was hand-crafted, designed and signed by Neil Lane.

The Bachelor is a primetime reality series that features one man offered the chance to find true love. Throughout the season, Womack became acquainted with a bevy of bachelorettes, gradually narrowing the field until he was ready to make a commitment, proposing with the Neil Lane ring set.

Neil Lane is a popular choice for Hollywood brides to be. He has supplied engagement rings for Reese Witherspoon, Kate Hudson, Sandra Bullock, Brooke Shields, Nicole Richie and Jennifer Hudson, among others. Additionally, the jewelry is commonly seen at red carpet events, such as the Oscars.

Lane recently unveiled his new bridal collection at Kay Jewelers.

Source: NationalJewelry.com

Read more: http://www.thehollywoodgossip.com/2011/03/elizabeth-taylor-jewelry-collection-likely-to-be-auctioned-off/#ixzz1HznhMU4K

Thanks for your call. I appreciate that level of service. It brings a level of credibility to the web shopping experience, which has an intangible quality to it. J.E.

One of our specialties is redesigning a piece of older jewelry and giving it a new, shiny and upgraded appearance.

Our jewelry refurbishing process is perfect of those who have a family heirloom that doesn’t quite fit or a broken piece of jewelry…or for those who just have an older piece of jewelry (like Barbara, below) and want an updated look.

In the Client’s words:

Dear Joey and Beth:

I LOVE, LOVE my beautiful new ring. And I thank you both for making it such fun, helping make decisions., etc. You both have a special star in my book!!!

Hugs, Barb  (and Ed, too)

In Joe’s Words:

Using Barb’s existing diamonds, we were able to make a completely new and updated ring! Thanks Barbara, we had a great time, too! Your ring is a knockout!

Barb’s Original Ring

Barbara’s New and Improved Ring!

I LOVE LOVE LOVE my ring! thank you so very much for all your hard work!