Happy Stories From our customers

Julie Bowen, Emmy Award Winner and Platinum Proud

We’ve tracked platinum for months now. It increases in popularity due to its durability, luster and overall cool, industrial chic look – a great backdrop for colored gems and sparkling diamonds. The Emmy Awards are just another example of platinum’s “trending” abilities:

Following is a list of stars that celebrated tonight’s achievements in PLATINUM:

• Gwyneth Paltrow: Platinum earrings with black and white diamonds (7 carats), two platinum and diamond bracelets (100 carats total), and a platinum ring with diamonds and black onyx (5 carats) by Neil Lane.
• Drew Barrymore: Platinum and diamond earrings by Van Cleef & Arpels.
• Julie Bowen: Platinum earrings with black and white diamonds, platinum bracelet with diamonds and onyx, and several platinum rings with black and white diamonds by Neil Lane.
• Minka Kelly: Platinum and diamond drop earrings, and platinum rings by Tiffany & Co.
• Gretchen Mol: Platinum earrings with jade, onyx and diamonds, multiple vintage platinum bracelets with diamonds, jade and black enamel, and a platinum and diamond ring (12.90 carats) by Fred Leighton.
• Nina Dobrev: Platinum and diamond stud earrings by Neil Lane.
• Jayma Mays: Platinum and diamond bow brooch in her hair (10 carats), platinum and diamond cluster earrings (10 carats), and a platinum and diamond ring (5 carats) by Neil Lane.
• Cat Deely: Platinum and diamond ea rrings (14 carats), multiple platinum and diamond bracelets (37 carats total), and a platinum and yellow diamond ring (20 carats) by Bvlgari.
• Colbie Smulders: Platinum and diamond earrings, platinum ring with diamonds and aquamarine, and a platinum bracelet with diamonds and aquamarine (50 carats) by Neil Lane.
• Kaley Cuoco: Pla tinum and diamond stud earrings, and a platinum and diamond bracelet by Kwiat.
• Amber Riley: Platinum and diamond earrings (6 carats), and a platinum and diamond ring (13 carats) by Chopard.
• Mireille Enos: Multiple platinum and diamond bracelets (97 carats total), and a platinum and rose-cut diamond ring (14 carats) by Chopard.
• Maria Bello: Platinum and diamond stud earrings, and a platinum and diamond ring by Martin Katz.
• Taraji P. Henson: Art Deco platinum and diamond earrings, and a platinum dome ring with rock crystal and diamonds byFred Leighton.
• Ellie Kemper: Platinum and diamond stud earrings (8 carats) by Chopard.
• Giuliana Rancic: Platinum and diamond earrings (22 carats), and multiple platinum and diamond bracelets (43 carats) by Chopard.

Read more: Platinum Jewelry Dominates The Red Carpet at The 63rd Primetime Emmy Awards | www.DiamondNe.ws http://www.diamondne.ws/2011/09/19/platinum-jewelry-dominates-the-red-carpet-at-the-63rd-primetime-emmy-awards/#ixzz1YVYpRPSc
Under Creative Commons License: Attribution

Most don’t think of the ways in which jewelry stores give back to the community. This store has a smart plan that makes it easy for the customer to give and get in return:

While it’s experiencing some changes—relocating, closing and opening stores—one thing remains the same, Cartersville Jewelry Exchange continues to raise money for its favorite charity, Canine Assistants.

With its Batteries For Charity program, which began in 2009, the local business introduced a new concept in the jewelry industry—free watch batteries in exchange for charitable donations.

“It’s just something we wanted to do, it’s who we are,” Owner David Harrison said in a press release. “Here’s how it works: Your watch shoots craps, you need a battery, you bring it to us and we put you in a new one no charge, we ask you to contribute to our favorite charity, Canine Assistants. If its within your means dig deep, if not that’s cool, too, the battery is still on us.”

Cartersville Jewelry Exchange recently wrote a check for the $15,500 it raised through the program, and Harrison said it’s not stopping now. “Our goal is specific to raise another $15,500 to sponsor a second dog to donate to a child in need,” he added.

This year, the outlet has made several moves—closing its Jasper store and relocating it to Canton, moving the Cartersville store to another shopping center in town and opening a new location in Rome, while continuing its ongoing operation in Calhoun.

This article is part of Dispatches: The Changing American Dream, our ongoing series about how people in Cartersville are adapting to the challenges of life in the 21st Century. Source: Carterville Patch

Vicki

We recently received a very nice note from a customer. We helped them with a custom engagement ring around the first of the year and they just got engaged. It’s a great story! Click here for the full post. Thanks Matt and Kim!!!!

Real pearls make a sound when rubbed across teeth!

Back by popular demand, here are some more interesting about jewelry and its history in the fashion world:

Men were the first to wear jewelry as a status symbol and as good luck amulets to aid them in battle.

Aaron, first high priest of the Hebrews, wore 12 gemstones (representing the 12 tribes of Israel) in his silver breastplate.
This is when birthstones originated.

The legendary Croesus was the first King to mint gold coins. He was the greatest collector of gold in history.

Agnes Sorel, the mistress of King Charles VII of France was the first woman to wear diamonds.

Initially, only one ring was used for an engagement and a wedding. Then in 1477, Maximilian of Austria gave an engagement ring to his beloved, Mary of Burgundy starting a tradition.

Although the hardest substance known, diamonds can they be chipped. They have a grain line and may be broken by a sharp blow along this line.

The largest diamond ever found was the The Cullinan. It weighed 3,106 carats, or about one and a third pounds!

The most important quality of a ruby, sapphire or emerald is its clarity of color. A natural or cultured pearl (unlike an imitation or simulated one) rubbed against the edge of one’s teeth produces vibrations one can actually hear.

58.3% of pure gold is an item marked 14k.

About 75% of American brides receive a diamond engagement ring.

Souce: SearchWrap

Some of have been good, some have been bad, but one thing for sure, celebrities love putting their names on jewelry lines. It’s sort of a Hollywood rite of passage. And Jessica Simpson is no exception. Let’s see how the public takes to recent foray into the diamond jewelry world.

JCK reported yesterday about the launch of the Jessica Simpson Diamond Jewelry Collection at Zales, and today, we have a first look at the designs (photos weren’t available until now). The motifs aren’t anything we haven’t seen before, but with the pop star/actress’ name attached, I’m sure they’ll do okay at retail.

A cross with 0.06 ct. t.w. diamonds is available in sterling or 10k white, yellow, or rose gold; $79.99 in silver and $149.99 in gold.

A heart with 0.05 ct–0.50 ct. diamonds is available in sterling or 10k white, yellow, or rose gold; starting prices are $79.99 in silver and $199.99 in gold.

A butterfly with 0.05 ct–0.50 ct. diamonds is available in sterling or 10k white, yellow, or rose gold; starting prices are $79.99 in silver and $199.99 in gold.