Happy Stories From our customers

Royal Asscher Diamond Company is thrilled to announce that Harrods, London’s famed luxury department store, will be selling the Stars of Africa floating diamonds collection. The collection will debut on Saturday, October 8^{th .}

Harrods will have the largest collection of Stars of Africa jewelry in the UK, including the limited editions with pink diamonds and the Royal Stars with orange diamonds, which are a tribute to the Royal Dutch family for the extension of the Royal title earlier this year.

Launched in 2009, this beautiful and innovative collection (comprised of rings, earrings, pendants and cufflinks) consist of diamonds encased within fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty, which creates a truly  mesmerizing effect.

The Stars of Africa collection has more than just aesthetic appeal: The collection benefits Royal Asscher’s Africa-focused fundraising initiative, Stars of Africa. This philanthropic initiative aims to improve infrastructure in Africa by generating funding for healthcare, education and self sufficiency programs. As a family and as a company, the Asschers have a strong collective social conscience and an inherited love of the undeniable beauty of diamonds. Royal Asscher considers it to be of paramount importance that diamonds not only bring happiness to the wearer, but also to everyone involved in the diamond supply chain.

Mike Asscher says: “The world’s most famous luxury department store is a perfect fit and we are very proud that the Stars of Africa Collection is now being sold within the vicinity of the true Star of Africa: the Cullinan diamond.”

Royal Asscher is renowned for its unique heritage and history, which includes cleaving the world’s largest rough diamond in 1908, the Cullinan, presently housed in Great Britain’s Crown Jewels. Royal visitors to the Amsterdam based company include Japan’s Emperor Hirohito, Queen Elizabeth II of Great Britain and Queen Juliana and Prince Bernhard of the Netherlands.

Source: The Daily Jewel

We’re firm believers in trying on a ring at our showroom in Scottsdale. All you have to do is make an appointment and you have our full attention. We’re located on Camelback Road and can be reached at (888) 724-8222.Conversely, we’ll make your online buying experience as personal as possible.

Interestingly this company provides a virtual ring wearing experience. Hmmm…still can’t beat our showroom, where the rings and the people are real!

On Oct. 3, Forevermark launched My Forevermark Fitting—a virtual try-on experience that features jewelry with Forevermark diamonds sparkling and moving with the wearer’s finger in real time.

Consumers—using a webcam and the special Forevermark cut-outs—can select from 12 pieces including ear studs, a contemporary princess-cut solitaire ring, and a rare pear-cut diamond pendant. Users will also be able to choose the carat weight of the diamond rings.

Forevermark worked in partnership with the creative agency AKQA and Holition, a company that specializes in augmented reality, to create the program.

Jewelry and hair have long gone together. Think Cleopatra or the Queens of England. Or closer to home, sparkling barrettes or gem-studded clip-ons. This designer goes one step further. Hair is part of the jewelry (again a concept that has been around since people placed a lock of hair in a pendant or locket.

PARIS — Curly wigs of orange, royal blue or butter yellow curls — as if in some mad movie — acted as nests for jewelry as the indefatigable and imaginative Delfina Delettrez introduced her latest collection: “Love Is in the Hair.”

(A piece from “Love Is in the Hair,” a new jewelry collection by Delfina Delettrez.)

The name was not just taken at random. The concept of the designer is to encase the hair of loved ones, as was done in the Victorian era, but in a heart-shaped in transparent resin rather than in a locket or brooch. Her daughter’s hair and a lock of the designer’s own tresses became wearable memory sticks, filled with fantasy.

“I wanted to return to the origin of jewels,” said the designer. “And I have always been obsessed with hair — especially men’s, when the larger the hair, the greater the power.”

Ms. Delettrez also played with rings, dangling a miniscule pink-silver purse on one finger, claiming, “It’s good for parties,” and creating an animalistic ring that slips over two fingers, leaving the leopard free to move his tail across the hand.

Source: New York Times

Delfina Delettrez Fendi

 

Hi Sara, just wanted to let you know the ring arrived and it’s beautiful. Could you please pass on my gratitude to Beth for helping me so politely with my order and answering all my questions.  Thankyou, Paula

Hi Joe,

Wow!  Thank you so much for working with my sneaky husband on surprising me with the new diamond. I am still blown away! It’s absolutely beautiful! As I gaze down at my finger, I now have two generations of Schubachs sparkling on my finger. My original rings came from your dad. But, that was thirty years ago. J