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Recently online diamond retailer sold a $300,000 diamond via its mobile application. While it may seem like the next wave in jewelry purchasing, darker implications remain. What about sales tax? Or other underhanded sales techniques that could go unnoticed when making a high-end purchase over the phone? Then of course, there’s the practical question: Are people really prepared to make such big ticket purchases via a mobile phone ap?

Blue Nile recently sold a $300,000 diamond via its mobile app, the company confirmed to JCK.

Spokesman John Baird told Internet Retailer: “While an extraordinary purchase, large jewelry purchases, running from a few thousand to tens of thousands of dollars, via smartphones happen quite frequently.”

Blue Nile has said its mobile app drives 25 percent of the company’s traffic.

The large purchase shows the growing power of smartphones in retail. A recent survey said that some two-thirds of smartphone or tablet owners have used their devices to make purchases.

Source: JCK Magazine

Julie Bowen, Emmy Award Winner and Platinum Proud

We’ve tracked platinum for months now. It increases in popularity due to its durability, luster and overall cool, industrial chic look – a great backdrop for colored gems and sparkling diamonds. The Emmy Awards are just another example of platinum’s “trending” abilities:

Following is a list of stars that celebrated tonight’s achievements in PLATINUM:

• Gwyneth Paltrow: Platinum earrings with black and white diamonds (7 carats), two platinum and diamond bracelets (100 carats total), and a platinum ring with diamonds and black onyx (5 carats) by Neil Lane.
• Drew Barrymore: Platinum and diamond earrings by Van Cleef & Arpels.
• Julie Bowen: Platinum earrings with black and white diamonds, platinum bracelet with diamonds and onyx, and several platinum rings with black and white diamonds by Neil Lane.
• Minka Kelly: Platinum and diamond drop earrings, and platinum rings by Tiffany & Co.
• Gretchen Mol: Platinum earrings with jade, onyx and diamonds, multiple vintage platinum bracelets with diamonds, jade and black enamel, and a platinum and diamond ring (12.90 carats) by Fred Leighton.
• Nina Dobrev: Platinum and diamond stud earrings by Neil Lane.
• Jayma Mays: Platinum and diamond bow brooch in her hair (10 carats), platinum and diamond cluster earrings (10 carats), and a platinum and diamond ring (5 carats) by Neil Lane.
• Cat Deely: Platinum and diamond ea rrings (14 carats), multiple platinum and diamond bracelets (37 carats total), and a platinum and yellow diamond ring (20 carats) by Bvlgari.
• Colbie Smulders: Platinum and diamond earrings, platinum ring with diamonds and aquamarine, and a platinum bracelet with diamonds and aquamarine (50 carats) by Neil Lane.
• Kaley Cuoco: Pla tinum and diamond stud earrings, and a platinum and diamond bracelet by Kwiat.
• Amber Riley: Platinum and diamond earrings (6 carats), and a platinum and diamond ring (13 carats) by Chopard.
• Mireille Enos: Multiple platinum and diamond bracelets (97 carats total), and a platinum and rose-cut diamond ring (14 carats) by Chopard.
• Maria Bello: Platinum and diamond stud earrings, and a platinum and diamond ring by Martin Katz.
• Taraji P. Henson: Art Deco platinum and diamond earrings, and a platinum dome ring with rock crystal and diamonds byFred Leighton.
• Ellie Kemper: Platinum and diamond stud earrings (8 carats) by Chopard.
• Giuliana Rancic: Platinum and diamond earrings (22 carats), and multiple platinum and diamond bracelets (43 carats) by Chopard.

Read more: Platinum Jewelry Dominates The Red Carpet at The 63rd Primetime Emmy Awards | www.DiamondNe.ws http://www.diamondne.ws/2011/09/19/platinum-jewelry-dominates-the-red-carpet-at-the-63rd-primetime-emmy-awards/#ixzz1YVYpRPSc
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