Call for expert help (888) 724-8222

Happy Stories From our customers

Read testimonials
🇺🇸 Support Independent Businesses 💪
  • Protected: A.S. WB’s

    This content is password protected. To view it please enter your password below:

  • It’s Official: Lab Grown Diamonds ARE Diamonds!

    In exciting news for our industry, the FTC (Federal Trade Commission) has officially expanded its definition of “diamond” to include those grown in a laboratory:

    “When the commission first used the definition [of diamond] in 1956, there was only one type of diamond product on the market — natural stones mined from the earth. Since then, technological advances have made it possible to create diamonds in a laboratory. These stones have essentially the same optical, physical and chemical properties as mined diamonds. Thus, they are diamonds.”

    What does this mean for you, the consumer? This means you can be fully confident in this scientifically proven and legally sound fact:

    Laboratory-Grown Diamonds are Diamonds!

    According to Scottsdale, AZ custom jewelry store owner Joseph Schubach:

    Lab grown diamonds are identical to mined diamonds in every sense, chemically and optically. Currently, only the large labs such as the GIA and IGI have the equipment to determine whether a diamond is lab grown or mined, so even your local jeweler or gemologist won’t be able to distinguish between the two, except for a microscopic laser engraving identifying the diamond as lab grown.

    When it comes to the lab grown versus diamond battle, test yourself and you will see it is nearly impossible to tell the difference. To the naked eye it appears just as, if not even more, brilliant than it’s expensive natural counterpart.

    Dare to care by making your next custom jewelry design the perfect home for a lab grown diamond, knowing you’re contributing to a healthier ecology and a truly beautiful (and affordable) piece of jewelry.

  • Fun, New Uses for Old Jewelry

    We LOVE repurposed jewelry. Its an eco-friendly move that turns old jewelry into something wonderful and new.

    This video provides some interesting suggestions. Don’t worry. You don’t have to be a jewelry maker to repurpose your old jewelry. You’ll just need the aid of a few basic tools.

    Do have an old heirloom that you’d like to give a new look? We can help you repurpose your old jewelry in the most creatively beautiful way possible.

  • E.L. Pearl and Marquise Diamond Necklace

  • J.W. Style 10189 4 Prong Cathedral Solitaire with a 6ct Round H&A


  • Can I Shower with my Wedding Ring?

    Um, no. 

    That’s the short answer.

    The long answer? Even if bathing products feel soft to the touch, they can be abrasive to certain gemstones and metals. There are also products that are straight-up abrasive (think exfoliants) which are obviously more damaging.

    Of course, you don’t notice those little scratches at first. Its only over time that those micro-abrasions accumulate and create a dull appearance.

    And its not just abrasive components in your bath products; it’s also oils in those same products. Oilsgather over time and dull the finish of your engagement ring.

    And let’s not forget the big elephant in the room:

    THE DRAIN!

    It can happen in an instant and cause you hours worth of pain and expense (call your plumber and ask how much he or she charges for a visit).

    Don’t think you ring will slip off that easily? Think again. Fingers change size all the time, even throughout a day. (Did you know your finger is thinner in cold weather? It’s true.)

    OUR ADVICE: Take your ring off before every shower. Get in the habit of taking it off in a room other than the bathroom (which has several danger zones for an errant ring). Every time. No exceptions.

    Trust us, you’ll be grateful. So will your ring.

    Just. Don't. Do. It.

    Just. Don’t. Do. It.