All diamonds are not created equal. But you knew that, right? Our longstanding belief is that the more informed our clients are, the happier they are with their final decision.
This video highlights an important point: “not all diamonds which have the same grade of clarity are of the same quality when viewed under the microscope.” That means that simply because a diamond is given a grade of clarity, doesn’t mean they all look the same. There is a range within a certain grade that should be considered before committing to the purchase of the gem.