Call for expert help (888) 724-8222

Tiffany Debuts its First Same-Sex Ad

Its surprising in our new and emerging world that gay couples aren’t portrayed more openly. Tiffany’s breaks the mold in their latest campaign.


For its spring ad campaign, Tiffany & Co. set out to represent modern love, and for the first time ever, the company has included a same-sex couple.

The campaign, called “Will You?”, features portraits of seven couples, each shot by Peter Lindbergh. Like most ads, the couples are young and beautiful, but this ad has a happy difference from all other Tiffany & Co. ads to date: One of the couples is gay.

“These impactful scenes convey that modern love is not linear, and that true love comes in a variety of forms,” the company said in a statement.

Source: JCK