Did you ever wonder how a jeweler’s work makes it to the red carpet? Does the celebrity own the jewelry or is it on loan? How is in insured? Does the jeweler seek out the celebrity or visa versa?
Jorge Adeler, an Argentina-born custom jeweler, had a crash course on award ceremony jewelry.
There’s no bigger stage upon which to announce your arrival into the jewelry big leagues than that scarlet-clad sidewalk leading into the Oscar, Grammy, Emmy or MTV Video Music awards shows.
Landing a stunning bracelet on Reese Witherspoon, diamond pendants on Angelina Jolie or a six-figure gem suite on Sandra Bullock can transform a well-kept secret into a household name overnight.
Just ask Jorge Adeler, an Argentina-born custom jeweler whose studio in Great Falls, Va., makes one-of-a-kind jewelry for the wives of movers and shakers in nearby Washington, D.C. Once Hollywood’s A-list caught a glimpse of Adeler’s artistry, he received so many requests to borrow his pieces that he was forced to open his own showroom in Beverly Hills, Calif., just to accommodate them.
“Hardly a week passes now without us being in one magazine or another: Redbook, InStyle, Martha Stewart, Brides magazine,” says 65-year-old Adeler. “It is a great compliment.”
Jorge Adeler and his work.
