Its surprising in our new and emerging world that gay couples aren’t portrayed more openly. Tiffany’s breaks the mold in their latest campaign.
For its spring ad campaign, Tiffany & Co. set out to represent modern love, and for the first time ever, the company has included a same-sex couple.
The campaign, called “Will You?”, features portraits of seven couples, each shot by Peter Lindbergh. Like most ads, the couples are young and beautiful, but this ad has a happy difference from all other Tiffany & Co. ads to date: One of the couples is gay.
“These impactful scenes convey that modern love is not linear, and that true love comes in a variety of forms,” the company said in a statement.