Happy Stories From our customers

Hi, it’s me again. I just wanted to let you know that I received my ring yesterday, and it is gorgeous! I can’t thank you enough for all of your help.

Time for another jewelry lesson from Joseph Schubach Jewelers. Since we’ve been in existence for 100 years (you read that right), we’ve seen styles come and go. Interestingly, they always tend to come full circle and as the song goes, “Everything Old is New Again.” So what did the 1950’s offer in the jewelry department?

1950’s

Mid-century modernism influenced this period with the use of abstract sprays of diamonds in mixed cuts, starbursts and “atomic” shapes. Textured gold dominated this decade with Florentine finishes, foxtail chain, twisted rope, braided wire, mesh, reeding, fluting and piercing. Gold jewelry without gemstones was worn primarily in the daytime, with diamond jewelry for the evenings. Amethyst, turquoise, and coral were the favorite colored gemstones while cultured pearls were gaining acceptance into day wear.

Source: Joden World Resources

(above) 1950s Handmade Sterling Silver & Natural Kingman Turquoise Brooch

(above) Demi Parure Set Thermoset Plastic Pastel Pink Blue Yellow Green Lavender Tulip Flower NECKLACE Screw Back EARRINGS with Clear Rhinestones and Gold Metal Leaf Chain

(above) Vintage Sputnik Costume Jewelry

(above) Strapless party dress with sparkling choker necklace and earrings

(above) Pearls, pearls and more pearls

(above) Our Classic Pearl Necklace, for under $300 - Single strand freshwater cultured pearls, 17" with 14kt yellow gold clasp. Click for more details.

Joe, I would like to thank you in helping me replace my husband’s wedding band that I had lost !  We received the ring just as you said and it was PERFECT !  It was the same exact ring.  My husband was very surprised and pleased with it.  Again, I want to thank you very, very much and will do business with you again. P.S.
HAVE A SAFE AND HAPPY NEW YEAR !

You might gaze longingly at an engagement ring in the window only to find that it’s not as picture perfect when you put it on. Just like clothing should be chosen based on your body type, rings should be purchased according to your hand type. Here are a few pointers:

Long fingers — Marquise shapes often just make long fingers look even longer. The marquise is a stretched out oblong shape with pointed ends. Pear or oval stones may also not be very flattering on long fingers. Round rings are often the most flattering ring for this finger type.

Marquise-shaped stone, good for short or wide fingers.

Short fingers — Round stones can seem to shorten short fingers even further. The marquise shape can help add the illusion of length to short fingers. Pear or teardrop shapes are also usually flattering on short fingers. Big rectangular rings are probably the least flattering as they can overwhelm short fingers.

Narrow fingers — Heart-shaped or round stones may not be the most flattering ring for a hand with narrow fingers. Thicker band styles of rings may help add horizontal lines to narrow fingers to help them look wider. Wearing rings with small stones may also help thinner fingers look wider.

Wide fingers — Wider types of marquise styles may flatter short, wide fingers. The idea with wide fingers is not to have two much skin showing on each side of the ring or fingers may look even wider. Round stones in larger settings may look best on this finger type. Cluster-styles may be the most flattering ring on hands with wide fingers.

Large hands — Rings with small stones may just look lost on large hands. Try larger rings that suit your personality. You may even be able to wear really bulky or chunky ring styles well.

Heart shaped stone for narrow fingers

12992407Much has been said over the last year regarding a shift in mentality when it comes to luxury items. As the economy turned, most of us realized that cutting back was a most. The first to go? The bling that you don’t really need. But interestingly, economically challenging times can often have a reverse effect; people need those luxury items – at least occasionally – as a much-needed treat for their efforts at making it through. Also, according to Scott Galloway, media expert, we need to recognize the shift from traditional purchasing to buying online:

“The death of luxury has been vastly overstated,” Galloway said. “There’s talk about how the next generation doesn’t like to spend money on bling—it’s total rubbish.”

Galloway, a clinical associate professor of marketing at NYU and founder of digital marketing research firm L2, explained that luxury sales were up 10 percent last year and marketing tools transitioning online.

“It seems like corporations are lagging the consumer in terms of marketing spent,” he said. His presentation included information gathered by L2’s Digital IQ Index of the luxury market.

According to the report, 26 percent of media consumption is now on the Internet. “If you’re targeting tomorrow’s consumer and targeting tomorrow’s wealthy consumer, if you’re not on the Internet, you’re missing half of all media consumption.”

Galloway said the study found that 80 percent of people under the age of 30 that make $100,000 a year are on Facebook every day and 40 percent watch TV every day. “Your influence is twice as likely to be on Facebook than on television. It’s dramatic.”

L2’s research indicated that the watch and jewelry business had the lowest digital IQ score. Swarovski, Tiffany, Tag Heuer, Longines, and Hublot scored the highest digital IQs among watches and jewelry by utilizing e-commerce, social networking sites, and an increase in digital brand building.

Rolex, Chopard, and Cartier were ranked the lowest in digital marketing due to lack of social media presence.

“People aren’t spending as much time on RalphLauren.com as they are on Ralph Lauren’s Facebook page,” said Galloway.

Source: JCK

http://www.youtube.com/watch?v=1H2-2LrGasw

Diamonds cut with precisely aligned and optimally proportioned facets produce a fascinating pattern called Hearts & Arrows (H&A), a visual phenomenon that appears in the finest Ideal Cut diamonds when viewed through a gemscope.

Diamonds may be forever but forever is a long time; lawsuits happen. As in this case, where the customer didn’t get exactly what she expected.

A Helzberg Diamonds customer is accusing the jewelry chain of deception.

Sara Khaliki of California, in a lawsuit filed in U.S. District Court in Kansas City, alleges she was deceived when she bought jewelry that was part of the Helzberg Diamond Collection.

She said the jewelry was supposed to have used a distinctive hearts and arrows cut for the diamonds, in a pattern of eight symmetrical arrows and hearts that appears under magnification. The cut typically commands a premium price.

The lawsuit contends that from 2005 to 2010 the collection instead used princess diamonds that used a different pattern and proportions that typically require less skill to cut and cost less. Nevertheless, the diamonds in the collection were still sold as having the hearts and arrows pattern, the lawsuit alleges.

The change to the princess cut, according to the lawsuit, was to boost profits.

Helzberg officials did not return calls requesting a response to the lawsuit.

The lawsuit seeks unspecified damages and class-action status to represent what it alleges are the “thousands” of people who were victims of the deceptive practice.

The 234-store Helzberg chain, based in North Kansas City, is owned by Warren Buffett’s Berkshire Hathaway Inc.

Read more: http://www.kansascity.com/2011/01/04/2561541/lawsuit-accuses-helzberg-diamonds.html#ixzz1ABOvLuoy

I often find it easier to make a fashion resolution than one I bound not to keep (dieting, exercise more, etc.)

Let’s review some of the worst fashion choices of the last year as a reminder of what not to do!

The retro hippie pile-on look - just say no!

Skintight leopard...only works on rock stars. And even that's debateable.

Don't be a high-heeled furball. And really...who wears fur anymore? It's cool to be concerned.

The boots and socks thing...nope.

Dresses in the daytime - and various-size and age models being shown in big magazines like Glamour! Finally.

High-waisted jeans...egad. They've been a "no" for a long time.

Sweats with heels and...well, you decide!

Source: Glamour Magazine