Happy Stories From our customers

Remember the days when diamond alternatives like cubic zirconia seemed so…blech? It simply seemed cheap next to the appeal of a real, dazzling diamond.

Enter moissanite

But things have changed since then. Even cubic zirconia has come along way. Then moissanite entered the market and everyone in the jewelry design world stopped to take notice. Nowhere before had a diamond alternative been so close to a naturally mined diamond, even exceeding it in areas such as fiery brilliance. This lab-grown diamond would also appeal to the eco-conscious fashionistas in Hollywood who were becoming increasingly aware of the dangers of diamond mining.

A holiday diamond alternative

This holiday, think beyond the old world diamond mindset. Show that you care with a diamond alternative that is a clear winner in today’s world. Be proud to say, “No, it’s not a diamond. It’s better. It’s moissannite.”

Couldn’t help but stop and say, “Wow!” after seeing this latest discovery in Botswana:

Lucara Diamond Corp. has recovered an ultra-rare 9.46 ct. Type II blue diamond at its Karowe mine in Botswana.

The diamond will be sold at the mine’s upcoming tender on Nov. 26.

William Lamb, Lucara’s president and CEO, tells JCK the company believes the stone will polish out to a fancy blue, with VVS1 or better clarity.

Source: JCK