We’ve all heard it before: a well-fitted black dress is a staple to any woman’s wardrobe. This video details the ways that you can pump up that dress with just the right bling. Also learn what every fashionable French woman has in her closet.
Is it that time of the year already? It can’t be. Summer just started…didn’t it?
Well, let’s not say hello to Fall too early. Instead let’s take a glimpse at what back-to-school jewelry choices and other accessories will be hot this 2014. (Love the fringe bracelets!)
Jewelry trends change every year and according to Vogue, some popular accessories for fall 2014 include single earrings, creole hoops and hand bracelets. Two other upcoming trends are pictured above (from left): Crystal flower necklaces and fringe bracelets.
Shoes
The squeaking of new shoes against linoleum floors is a staple of back-to-school season and for 2014, flat shoes are in for both high school and college students. As with printed jackets, the number of designs available online are virtually endless. Pictured above (clockwise from top left): Proudly Posh Flat by Mod Cloth, French Bulldog Loafer by Boutique 9 and Tiger Head Running Shoe by Kenzo.
Sunglasses
Even though summer is coming to an end, a nice pair of shades can still accent any new school outfit, especially for college students. The options pictured above each range from $50 to $121, including the Sunpockets (left) which can fold up to fit in your purse during class. Pictured above (clockwise from left): Tobago Tortoise by Sunpocket, Halfmoon Magic by Le Specs, Lulu by Komono.
We’ve already started off at a distance, haven’t we? You’re reading my words on a screen. You don’t hear my voice or see the expression on my face. E-commerce retail isn’t exactly warm and fuzzy but the goal of our company is to make it as personal as possible.
We exhibit this by the way we answer our emails, phonecalls, orders and lastly, deliveries.
This Inc. article explains how other big brands are trying to add a kind and human touch, even in a virtual era:
Some brands are fine with that experience featuring the same old brown cardboard box, but that’s not necessarily going to build customer affinity. Impressive packaging can be the differentiator for retailers hoping to stand out from the pack and create loyal brand advocates.Mr. Porter and Ralph Lauren are good examples of retailers that are delivering a premier shipping experience. I believe it’s an investment that will pay off for them, just as it could for others who make a similar investment.
Consistency is key in the online shopping experience, and Mr. Porter has a clearly defined approach to packaging that leaves a positive impression on shoppers. Every order is sent in a cardboard box that has a slick white box inside branded with the “Mr Porter” logo in black. The retailer also pays close attention to package fit. Both the branded white boxes and the exterior cardboard shipping boxes are nearly always right-sized for products.
Ralph Lauren’s packaging is also extremely consistent and always of high quality. Nearly every order receives an identical treatment, proving that high-volume retailers can deliver consistent, seamless branding at scale for online orders.The iconic Ralph Lauren logo is printed in navy inside the lid of the pizza box-style outer container.
The company also attaches a thank-you note to brown wrapping paper with a Ralph Lauren-branded navy sticker. It feels like a gift. It’s special. And at the end of the day, making your customers feel special is what it’s all about. If you’re clever enough to create that experience in a box, customers will come back for more.
What would make your experience with us more personal? How can be think outside of the brown cardboard delivery box? We’d love to hear your input.
