Happy Stories From our customers

Short films or artistically-leaning extended commercials have become increasingly popular in the world of marketing jewelry. It’s a new way of reaching audiences and showcasing jewelry as part of a larger creative vision.

BLOWING IN THE WIND: Dior is marking the launch of its new fine jewelry line Rose des Vents with four animated short films based Victoire de Castellane’s fanciful drawings detailing her imaginary encounters with the house’s founder, Christian Dior.

Each mini movie is based on a cardinal point corresponding to one of the four types of stones used in the jewels: north for mother-of-pearl; east for pink opal; south for turquoise, and west for lapis lazuli.

The latter film, for instance, shows de Castellane and Dior preparing for a party at the Dior headquarters on Avenue Montaigne in Paris when lapis lazuli medallions start to twirl around the room like light bouncing off a glitter ball.

Source: WWD

https://www.youtube.com/watch?v=F69QEYozQAQ

An event that started 101 years ago has grown in popularity…and glitz.

Check out some of these standouts:

Chanel Iman wore Harry Kotlar diamond earrings and Harry Kotlar bracelet.

Darby Stanchfield wore Forevermark By Pluczenik Integré Double Drop Earrings, Forevermark by Galili and Co. Diamond Line Bracelet, Forevermark by Natalie K Three Row Diamond Bracelet, Forevermark by Natalie K Line Bracelets and Forevermark Oval Swirl Ring, all in 18k white gold.

Bethany Mota wore Brumani earrings.

Hannah Davis in Arya Esha earrings and rings.

Source: Forbes

(ring guard or guard ring)

Put your sunglasses on for this dazzler or you might go blind from the beauty!

Courtesy Borsheims

Borsheims is celebrating its parent company’s 50th anniversary with a 50 ct. fancy yellow diamond.

The ring features a 50.02 ct. natural fancy yellow cushion-cut diamond from Rahaminov Diamonds. The retail price for the ring is $2.3 million, but Berkshire Hathaway shareholders can get the ring for $1,725,000.

Berkshire Hathaway was actually founded in 1839 as a textile company in Rhode Island, but Buffett Partnership Ltd., owned by Warren Buffett, bought and took control of the company in 1965. It is that anniversary that Borsheims is celebrating with the diamond.

 

Source: JCK

This heartwarming video reminds us of the power of a generous gesture. Today may we all attempt to lift the weight off of anther’s shoulders and add beauty to the world whenever we can.

After nearly two years, a heartwarming video that shows a woman selling flowers in the New York City subway for $1 each is finally getting the attention it deserves.

A man inquiring about the roses figures out that the woman has 140 flowers. “So I’ll give you $140,” the man says, adding: “But you gotta do me a favor, you have to give them out.”

“Don’t sell any of them, give them all away,” the unknown man says. The woman starts to cry, but the man insists, “Today is a happy day.”

After the woman promises to give the flowers away and the two briefly shake hands, the man walks away. The woman can barely contain her tears.

“Free roses! Help me out, guys,” the woman says as fellow commuters laugh.

The video was originally posted to a YouTube account in 2013, but it started receiving attention after it was posted to Reddit.

Source: Mashable