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Dip in Jewelry Sales this Holiday

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Jewelry is a fluctuating market but during the holidays, it tends to stabilize. Why? Because jewelry is the go-to gift. But this year highlights a trend in cheaper jewelry, meaning customers are moving away from higher end items and looking toward more affordable pieces:

According to CNBC:

While many on Wall Street view those types of challenges as transitory, some have expressed concern that the critical millennial shopper does not have an interest in fine jewelry. Instead of investing in a classic piece they can wear every day, some argue, they prefer to scoop up a larger quantity of costume pieces. That way, they can easily — and cost-effectively — update their wardrobes.

Diamond alternatives are on the rise, as eco-conscious shoppers discover their cost-savings and quality. We provide an extensive of affordable diamond alternatives, including moissanite for any of your custom made jewelry needs.