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Dip in Jewelry Sales this Holiday

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Jewelry is a fluctuating market but during the holidays, it tends to stabilize. Why? Because jewelry is the go-to gift. But this year highlights a trend in cheaper jewelry, meaning customers are moving away from higher end items and looking toward more affordable pieces:

According to CNBC:

While many on Wall Street view those types of challenges as transitory, some have expressed concern that the critical millennial shopper does not have an interest in fine jewelry. Instead of investing in a classic piece they can wear every day, some argue, they prefer to scoop up a larger quantity of costume pieces. That way, they can easily — and cost-effectively — update their wardrobes.

Diamond alternatives are on the rise, as eco-conscious shoppers discover their cost-savings and quality. We provide an extensive of affordable diamond alternatives, including moissanite for any of your custom made jewelry needs.

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100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

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