Nobody is quite sure why Apple dropped its infamous lowercase “i” from it’s premiere timepiece. But nobody expected the watch to look like this either. The designers went with a more classic, simple look that certainly doesn’t screen “Apple.” Take a look or read The New York Times piece on the watch (who called it stunning! Hmmm…not sure about that).
“A wearable device that combines health and fitness tracking with communication.”
https://www.youtube.com/watch?v=ktujsc4ZUTo