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  • Popular Taglines for Jewelry Retailers

    Some of the slogans you may have heard of, some may be new to you. But all (okay, most) resonate with the public and send that special message, individual to each business.

     

    A diamond is forever.
    Citizen. Beyond precision.
    Crystal gets closer to the body than ever before.
    Diamonds by the Yard.
    Every kiss begins with Kay.
    Live the moment.
    Perpetual spirit.
    Quality is Remembered Long After the Price is Forgotten.
    The crown jewellers for 150 years.
    The Jeweller of Kings.
    The right time for life.
    The added value of the first impression.
    Where Maryland gets engaged.
    For those who want more.
    Honesty, my addiction.

    Ring on your finger, necklace on your neck, and men on their knees.
    Diamonds. Divas. Desire.
    Love’s embrace.
    Want honesty?
    She only has two things on her list.
    Unleashing the beauty of the stone.
    Unstoppable.
    Our reputation shines as brightly as our diamonds.
    Beautiful, masterful design never goes out of fashion.
    Walk down our aisles first.
    Hearts on fire.
    The ultimate in luxury and style.

     

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  • L.C. 7mm Wide Side Ways Set Radiant Cut Ring

  • Ringly – an Attractive and “Smart” Cellphone Ring

    At first, this just seemed gimmicky but with thought, it’s a clever idea. Most of us are in a constant search for our phone, digging through pocketbooks, etc. This “smart ring” notifies you when an important call or message has arrived, taking out the guesswork.

     

    https://www.youtube.com/watch?v=C5c06ayfTYs

  • Marketing with a Heart – is it Possible?

    Since we began creating our online presence, we wanted to “keep it real.” Marketing can seem dishonest…okay, downright sleazy at times! But after a hundred years in business (yes, for real), we knew we had a higher path to walk with our customers.

    Reading this article from Kim Brittingham where she quotes from Ben Giola’s book, Marketing with a Heart is a great reminder that marketing can be done with authenticity and decency. 

    Ask yourself: how would I market this to someone I love? If you were talking to your mother, your spouse, a grandparent or best friend, would you feel good about what you’re saying, and how you’re saying it? How does it feel in your gut?

  • The Most Influential Sunglasses

    With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60.  ~Jack Nicholson

    Most of us have seen, throughout history, how celebrities seem to choose the hippest and most influential glasses. Elle Magazine shows us which ones have affected us the most. What sunglasses make you feel like a star?

    elle-01-hollywood-sunglasses-gHNh4I-h-lgn elle-04-hollywood-sunglasses-h-lgn elle-05-hollywood-sunglasses-h-lgn elle-06-hollywood-sunglasses-h-lgn

    [Above: Audrey Hepburn, Grace Kelly, Julie Christie, Elke Sommer.]

    Check out more iconic sunglasses here! 

  • D.S. & M.S. Pave Cathedral Engagement Ring

  • Buy the Eye of Golconda!

    Apparently no one wants this beauty. Well, maybe its that little issue of the asking price, which apparently wasn’t reached:

    The Eye of Golconda, an impressive necklace built around two D-flawless diamonds that was predicted to fetch as much as $10 million at the Christie’s jewelry auction last week, did not sell, company officials said. 

    The piece, the headline offering at the auction house’s Hong Kong Magnificent Jewels sale on May 27, featured a 40.5 ct. D-color internally flawless diamond from the famed Golconda mine, as well as a 6.76 ct. D-internally flawless Golconda diamond up top.

    “There was interest up to $7.2 million,” François Curiel, chairman of Christie’s Asia Pacific, tells JCK.  “But the vendor insisted on $8.5 million, so we did not sell it.”

    Source: JCK

     

    40.5 Carat Golconda Diamond Fails to Sell at Christie’s