Happy Stories From our customers
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Adding an Intimate Touch to E-commerce Packaging
We’ve already started off at a distance, haven’t we? You’re reading my words on a screen. You don’t hear my voice or see the expression on my face. E-commerce retail isn’t exactly warm and fuzzy but the goal of our company is to make it as personal as possible.
We exhibit this by the way we answer our emails, phonecalls, orders and lastly, deliveries.
This Inc. article explains how other big brands are trying to add a kind and human touch, even in a virtual era:
Some brands are fine with that experience featuring the same old brown cardboard box, but that’s not necessarily going to build customer affinity. Impressive packaging can be the differentiator for retailers hoping to stand out from the pack and create loyal brand advocates.Mr. Porter and Ralph Lauren are good examples of retailers that are delivering a premier shipping experience. I believe it’s an investment that will pay off for them, just as it could for others who make a similar investment.
Consistency is key in the online shopping experience, and Mr. Porter has a clearly defined approach to packaging that leaves a positive impression on shoppers. Every order is sent in a cardboard box that has a slick white box inside branded with the “Mr Porter” logo in black. The retailer also pays close attention to package fit. Both the branded white boxes and the exterior cardboard shipping boxes are nearly always right-sized for products.
Ralph Lauren’s packaging is also extremely consistent and always of high quality. Nearly every order receives an identical treatment, proving that high-volume retailers can deliver consistent, seamless branding at scale for online orders.The iconic Ralph Lauren logo is printed in navy inside the lid of the pizza box-style outer container.
The company also attaches a thank-you note to brown wrapping paper with a Ralph Lauren-branded navy sticker. It feels like a gift. It’s special. And at the end of the day, making your customers feel special is what it’s all about. If you’re clever enough to create that experience in a box, customers will come back for more.
What would make your experience with us more personal? How can be think outside of the brown cardboard delivery box? We’d love to hear your input.
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More on Layering Necklaces
With statement necklaces continuing to trend this Fall, layering necklaces in the right way continues to matter. This video shows you how to layer bigger and more delicate pieces.
https://www.youtube.com/watch?v=pKO8hmbYs3A
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Pearls Gone Wild!
Match up two well-known designers, give them the theme of pearls, and watch magic happen!
Ever since Chanel and Dior reimagined pearls with a modern update, what was traditionally your grandma’s hand-me-down has taken on a new life. But how do you ride that fine line between making a cutting-edge statement but still sticking with a a time-honored investment piece? Let’s ask the designer, Ariel Gordon and Shopbop’s fashion director (and total style crush) Elle Strauss.
Ariel Gordon and Shopbop’s Elle Strauss (they’re also good friends)
What’s your advice in buying a pearl piece that’s edgy enough but still an investment piece? So you could hand it down to your granddaughter?
AG: My take on fine jewelry is: Instead of buying the $25 necklace here, the $75 necklace here, the $30 piece here, if you saved up your money for a couple of months, you’d have enough to buy the real thing. And because it’s fine jewelry, it’s going to last you and it’s going to be a piece that you can pass down to your kids.
ES: I think in terms of what sort of piece you choose, I would go with a ring every time.Elle layered two of the rings that meshed seamlessly in with her wedding band and engagement bling on the same hand. Such a modern classic!
Here’s a closer look at the Ariel Gordon x Shopbop collection:
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D.B. Custom Matching Wedding Band for Barkev’s Style 7716L
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Fun Facts about Jewelry [in Pictures]
The word carat comes from carob, a seed that is uniformed in weight.
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Fleur de Lis Journey Necklace in Rose Gold
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Dolce & Gabbana Combine Provocative Storytelling with Jewelry
This video definitely contains an edge of mystery and sexiness while highlighting the beauty of Dolce & Gabbana’s beautiful jewelry.
Giampaolo Sgura directs Bianca Balti and Simone Nobili for Dolce&Gabbana Jewellery video. A statement of faith, a wave of passion, or a celebration of love: the most precious feature of any jewel is the emotion it stirs in the woman who wears it. For their first ever jewellery collection, Domenico Dolce and Stefano Gabbana have combined the most exquisite materials — tri-colour gold, rubies, sapphires and pearls — with the most significant symbols at their disposal.
https://www.youtube.com/watch?v=bpgE_cCv5ro
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“Tattoos” Without the Commitment
Temporary tattoos just got a whole lot better. Check out these captivating jewelry-like tattoos. (Or tattoo like jewelry?)
“They’re called Flash Tattoos… and they’re kind of awesome.
They’re basically like temporary tattoos that add bling to your body. (Writing that reminds me of spraying my chest with glitter in the middle school locker room, but these seem more chic than that, at least.) If you’re still confused, Refinery 29 sums them up pretty nicely:
The Flash Tats last for four to six days and truly look like two-dimensional pieces of jewelry. It’s an ideal compromise for those who want to wear jewelry to the beach but don’t want to lose or ruin it. Plus, it looks so chic, especially when combined with real jewelry.”
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J.A. Channel Set Halo Engagement Ring