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Try a Ring on Virtually or Go “Human”?

We’re firm believers in trying on a ring at our showroom in Scottsdale. All you have to do is make an appointment and you have our full attention. We’re located on Camelback Road and can be reached at (888) 724-8222.Conversely, we’ll make your online buying experience as personal as possible.

Interestingly this company provides a virtual ring wearing experience. Hmmm…still can’t beat our showroom, where the rings and the people are real!

On Oct. 3, Forevermark launched My Forevermark Fitting—a virtual try-on experience that features jewelry with Forevermark diamonds sparkling and moving with the wearer’s finger in real time.

Consumers—using a webcam and the special Forevermark cut-outs—can select from 12 pieces including ear studs, a contemporary princess-cut solitaire ring, and a rare pear-cut diamond pendant. Users will also be able to choose the carat weight of the diamond rings.

Forevermark worked in partnership with the creative agency AKQA and Holition, a company that specializes in augmented reality, to create the program.