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De Beers Diamond Demand Drops Dramatically

De Beers, the world’s leading diamond producer, announced that rough sales in the first half of the year dropped some 57%, to $1.4 billion, 57 per cent lower than the first half of 2008. Net earnings were $3 million for the first half of 2009, compared to $316 million, a 99% drop. That’s right – a 99% drop.

De Beers diamond production fell dramatically as well. Production at its mines was 73 percent lower in the first half of 2009, with a more than 91 percent drop in  the first quarter, the result of production holidays at De Beers’ mines in Canada and Africa. The company anticipates that carat production for 2009 will be half that of 2008.

So what does this all mean to you, the consumer? During difficult economic times, diamond sales drop, for obvious reasons. Who can buy a diamond necklace when your behind on your bills?

But it doesn’t mean that you have to do without either. Diamond alternatives, like moissanite and Gemesis, continue to forge ahead, as more eco-savvy and smart shoppers opt for jewelry that fits their budget and their conscience.

Source: JCKOnline

Here’s a sampling of some of our finest moissanite products:

Custom Designed Cushion Cut Moissanite And Pave’ Diamond Ring

Stunning and unique custom designed platinum ring with a 5.0ct (dia equiv) Charles and colvard created cushion cut moissanite and approx. 1.0ct t.w. round pave’ diamonds.

Metal: Platinum
Ring Size: 4 – 8

Style 3366M

Three Stone Moissanite And Ruby Ring

One of a kind 9.25ct (dia equiv) radiant cut moissanite and two genuine recrystalized trillion cut rubies weighing 4.0ct in total, set into a hand made platinum three stone ring with hand applied platinum scrolls.

Metal: Platinum
Stone size: 9.25ct
Ring size: 4 – 8
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Style 3364M

Oval Shaped Moissanite Dangle Earrings

Custom made 15.50ct t.w. (dia equiva) oval cut moissanite and 3/4ct t.w. (dia equiv) bezel set round moissanite dangle earrings. This one of a kind piece is hand made and has hand applied filigree engraving and scroll work.

Metal: Platinum
Stone size: 15.66ct t.w.
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