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Swatch Launches the World’s Smallest Bluetooth Chip

Who out there remembers Swatch? Colorful, fun and affordable watches born in the 80’s, they were all the rage.


Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek and is subsidiary of The Swatch Group. The product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches. [Wikipedia]

In a business rebound, the Swatch Group has built the world’s smallest low-energy Bluetooth chip, designed to improve the autonomy and connectivity of watches and small devices. The R&D news comes as the Swiss watchmaking industry hopes to recover from its longest slump since the 1980s.

The tiny integrated circuit, designed by EM Microelectronic, Swatch Group R & D and the Swiss Center for Electronics and Microtechnology (CSEM) in Neuchâtel, measures just five square millimeters but its surface is packed with five million transistors. []