This commercial from Blue Nile has certainly got a lot of attention in our circles over the last few weeks. Many jewelers have complained that its a disparaging look at brick and mortar stores with an implication that you’re safer purchasing your jewelry online, from a massive retailer.
Well obviously, we couldn’t think differently. We’re also surprised that a retailer the size of Blue Nile would bother to knock the “little guy.” Perhaps its because ultimately, with all their retail power, they still can’t capture something that we so readily offer: personalized service and a real location to display our wares.
So go ahead, Blue Nile…mock away. We’ll continue providing quality, face-to-face service and an actual studio for you to visit.