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Jessica Simpson, the Next Celebrity Line

Some of have been good, some have been bad, but one thing for sure, celebrities love putting their names on jewelry lines. It’s sort of a Hollywood rite of passage. And Jessica Simpson is no exception. Let’s see how the public takes to recent foray into the diamond jewelry world.

JCK reported yesterday about the launch of the Jessica Simpson Diamond Jewelry Collection at Zales, and today, we have a first look at the designs (photos weren’t available until now). The motifs aren’t anything we haven’t seen before, but with the pop star/actress’ name attached, I’m sure they’ll do okay at retail.

Jessica Simpson Diamond Jewelry Collection for Zales

A cross with 0.06 ct. t.w. diamonds is available in sterling or 10k white, yellow, or rose gold; $79.99 in silver and $149.99 in gold.

Jessica Simpson Diamond Jewelry Collection for Zales

A heart with 0.05 ct–0.50 ct. diamonds is available in sterling or 10k white, yellow, or rose gold; starting prices are $79.99 in silver and $199.99 in gold.

Jessica Simpson Diamond Jewelry Collection for Zales

A butterfly with 0.05 ct–0.50 ct. diamonds is available in sterling or 10k white, yellow, or rose gold; starting prices are $79.99 in silver and $199.99 in gold.