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  • Platinum Dominates the 2011 Emmy Awards

    Julie Bowen, Emmy Award Winner and Platinum Proud

    We’ve tracked platinum for months now. It increases in popularity due to its durability, luster and overall cool, industrial chic look – a great backdrop for colored gems and sparkling diamonds. The Emmy Awards are just another example of platinum’s “trending” abilities:

    Following is a list of stars that celebrated tonight’s achievements in PLATINUM:

    • Gwyneth Paltrow: Platinum earrings with black and white diamonds (7 carats), two platinum and diamond bracelets (100 carats total), and a platinum ring with diamonds and black onyx (5 carats) by Neil Lane.
    • Drew Barrymore: Platinum and diamond earrings by Van Cleef & Arpels.
    • Julie Bowen: Platinum earrings with black and white diamonds, platinum bracelet with diamonds and onyx, and several platinum rings with black and white diamonds by Neil Lane.
    • Minka Kelly: Platinum and diamond drop earrings, and platinum rings by Tiffany & Co.
    • Gretchen Mol: Platinum earrings with jade, onyx and diamonds, multiple vintage platinum bracelets with diamonds, jade and black enamel, and a platinum and diamond ring (12.90 carats) by Fred Leighton.
    • Nina Dobrev: Platinum and diamond stud earrings by Neil Lane.
    • Jayma Mays: Platinum and diamond bow brooch in her hair (10 carats), platinum and diamond cluster earrings (10 carats), and a platinum and diamond ring (5 carats) by Neil Lane.
    • Cat Deely: Platinum and diamond ea rrings (14 carats), multiple platinum and diamond bracelets (37 carats total), and a platinum and yellow diamond ring (20 carats) by Bvlgari.
    • Colbie Smulders: Platinum and diamond earrings, platinum ring with diamonds and aquamarine, and a platinum bracelet with diamonds and aquamarine (50 carats) by Neil Lane.
    • Kaley Cuoco: Pla tinum and diamond stud earrings, and a platinum and diamond bracelet by Kwiat.
    • Amber Riley: Platinum and diamond earrings (6 carats), and a platinum and diamond ring (13 carats) by Chopard.
    • Mireille Enos: Multiple platinum and diamond bracelets (97 carats total), and a platinum and rose-cut diamond ring (14 carats) by Chopard.
    • Maria Bello: Platinum and diamond stud earrings, and a platinum and diamond ring by Martin Katz.
    • Taraji P. Henson: Art Deco platinum and diamond earrings, and a platinum dome ring with rock crystal and diamonds byFred Leighton.
    • Ellie Kemper: Platinum and diamond stud earrings (8 carats) by Chopard.
    • Giuliana Rancic: Platinum and diamond earrings (22 carats), and multiple platinum and diamond bracelets (43 carats) by Chopard.
  • PGI Awards Platinum Excellence

    We’ve written many times here about the versatility, strength and beauty that is platinum. So we’re always happy to see designers showcase their skills with one of our favorite metals. Remember, if there’s a piece here that catches your eye, we can recreate it, with your personal touch. Thanks to National Jeweler for this piece:

    Winners of the Platinum Guild International’s second annual 2011 JCK Platinum Innovation Awards were announced Sunday, June 5 at the Mandalay Bay in Las Vegas.Winners were chosen in six different categories, as well as two overall categories: “Best in Show” and “Editor’s Choice.” The 180 entries were reviewed by editors from leading bridal and fashion publications, and then voted on by retailers at the show.

    In the entry platinum engagement ring category, Uneek Fine Jewelry Collections won with the platinum engagement ring featuring a diamond halo and shank (below), retailing for $2,495 (center stone not included in price).

    In the modern platinum engagement ring category, Stuller was recognized with the platinum engagement ring with a diamond melee (below), retailing for $3,666. This entry also won in the Best in Show Category.

    For the vintage-inspired platinum engagement ring category, Lieberfarb took first with the platinum engagement ring featuring a double-halo design and pave diamonds (below), retailing for $3,710 (center stone not included in price).

    In the platinum wedding band category, Carlex by Crown Ring’s platinum 11-mm band with 100 diamonds (below) won, retailing for $10,000.

    For the platinum fashion ring category, John Apel was recognized with his platinum flower ring with rose-cut, old miner and full-cut micro-pave diamonds from the Fleurette Collection (below), retailing for $22,000.

    In the platinum fashion earrings category, A Jaffe’s platinum floral motif earrings with diamonds (below) placed first. The earrings retail for $15,000.

    Parade Designs took first in the Editor’s Choice category, with the platinum engagement ring featuring a cushion-cut diamond center stone with interlaced diamonds (below), retailing for $2,495 (center stone not included in price).

     

  • 4ct Platinum Solitaire Engagement Ring

  • Jane’s Tanzanite “Princess Diana” Ring

  • 5 Big Trends in Platinum Jewelry

    Platinum is one of the three precious metals, the strongest, and has the longest shelf-life. The world’s supply of platinum is very limited, making it the most expensive metals. It’s also seeing a substantial resurgence in the jewelry world. According to National Jeweler:

    1. Classic Bridal à la Mad Men: Inspired by TV phenomenon Mad Men, classic dressing and classic engagement ring styles from bygone eras, including the 1960s, are back. Who encapsulates the look? Think timeless celebrities such as Audrey Hepburn and Grace Kelly, or their modern equivalents such as Beyoncé or Natalie Portman.

    In terms of engagement rings, classic options range from a simple polished platinum setting with a solitaire diamond, or a vintage-inspired style with filigree.

    “But classic doesn’t have to mean simple,” says Heather Zachary Rogoff, manager of public relations for Platinum Guild International USA in New York. “The recent engagements of Reese Witherspoon and Natalie Portman, both of whom received platinum rings, is a perfect example of two classic women who chose very different, but classic engagement ring styles.”

    Portman’s ring exemplifies the popular “halo look,” with a round solitaire surrounded by a double halo of diamonds, while Witherspoon’s classic platinum ring is an Ashoka diamond set in a platinum and diamond band.

    “These looks will undoubtedly set a trend for engagement ring styles in 2011,” predicts Zachary Rogoff.

    2: Colored Stone Brides: The runways are filled with colorful fabrics featuring exaggerated movement, volume and ruffled detailing, and the fanciful hues in apparel appear poised to captivate the bridal jewelry market. Brides-to-be are seizing the trend with engagement rings set with colored stones such as sapphire, ruby and citrine—and the natural white hue of platinum helps these true jewel tones pop.

    3. Full-bloom Engagement Rings: In 2011, expect to see engagement rings with a variety of floral motifs inspired by the 1970s. Whether the design consists of “petals” surrounding the center diamond, or the floral motif is part of the band, much of this intricate detailing can only be accomplished in platinum. This style is ideal for brides-to-be who prefer romantic looks.

    Above: Floral-inspired engagement rings, like this one by Mark Schneider, set in platinum, are a budding trend; suggested retail price is $4,200 for the semimount.

    4. Tennis bracelet Redux: Popular since the 1980s, “tennis bracelets” set in platinum are hot again among Hollywood’s most fashionable crowd, with actresses Rachel McAdams, Amy Adams, Claire Danes, and Penelope Cruz among those hitting the “courts,” with these classic pieces, which are so easy to dress up or down. Platinum is a choice setting for tennis braclets, because of its durability, its ability to hold gems more securely and its white color, which looks just right with diamonds. Let’s not forget the slimming effect of wearing a symmetrical pattern of diamonds on your wrist. The latest twist: For extra glamour, stars are piling on multiple tennis bracelets with different diamond cuts.

    5. Clustered Up: Instead of same-old, same-old diamond studs, one of the latest looks in earrings is diamond clusters, a look favored by A-listers including Demi Moore, Anna Kendrick and Jennifer Garner. The clusters sit right on the ear and feature two or three diamonds: punchier and more elegant than just one.

    Tom Cruise proposed to Katie Holmes atop the Eiffel Tower with this five-carat Edwardian style oval cut solitaire diamond ring with pave detail. The ring is set in platinum and rose gold and is estimated to have cost $250,000.

    Kate Winslet sparkled in a Tiffany & Co platinum and yellow diamond pendant (19 carats total), platinum and yellow diamond drop earrings (ten carats) and three platinum and yellow diamond bracelets.

    Kathy Bates is wearing a platinum and rough diamond necklace (61.48 carats total), platinum and rough diamond earrings (56.59 carats total), and three stacked platinum and rough diamond bangles (54 carats total)

    Above: Floral-inspired engagement rings, like this one by Mark Schneider, set in platinum, are a budding trend; suggested retail price is $4,200 for the semimount.

    The new generation of diamond tennis bracelets includes this one by Steven Kretchmer, set in platinum, which retails for $30,200.

100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

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