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  • Palladium Campaign Hitting this Fall

    We’ve talked about the many wonders of palladium in the past. It’s durable, light-weight, with a remarkable luster. Palladium is considered a sister-metal to platinum. though palladium is a relative newcomer in the jewelry market. Several celebrities have joined up with Palladium Alliance International to co-create a campaign extolling its virtues.

    Toledo, Ohio–Palladium Alliance International (PAI) is partnering up with celebrities Pamela Anderson, Kelly Osbourne and Rose McGowan for a new campaign to promote the metal’s use in fine jewelry.

    “The campaign, which will launch nationally in September, is a play on the attributes of palladium,” said Ellen Fruchtman, president of Fruchtman Marketing, which developed and is launching the campaign for PAI.

    Former Baywatch star and humanitarian Pamela Anderson, E! Fashion Police host Kelly Osbourne and Charmed TV actress Rose McGowan will be featured in a series of ads that will extol the virtues of palladium jewelry.

    The campaign will appear in publications including Cosmopolitan, InStyle, Glamour, W, and Elle. The PAI campaign is the largest for palladium and highlights intrinsic qualities of the metal as those matching the desires of an active, busy consumer.

    In addition to print, the campaign will include extensive digital and social media aspects.

    “The campaign has a lot of legs and is very consumer and media friendly,” Fruchtman said. “The celebrities we have selected are recognizable, and the headline associated with the campaign will be attention-getting.”

    One of the lightest precious metals, palladium has been used in jewelry since about 1939, and is naturally white, durable and pure.

    Source: National Jeweler

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  • Palladium Gone Mad…Men

    Palladium is definitely the new black. Well, maybe not the new black, but at least the new metal of choice. Why? With the climbing costs of gold and platinum, palladium is an affordable and gorgeous choice for those in the know:

    Palladium at Joseph Schubach Jewelers in Scottsdale, Arizona
    Actress Christina Hendricks is the new face for the “Get a Life” palladium jewelry collection by Vivienne Westwood. Here, she wears the collection’s heart pendant with a Gaia inscription on a palladium chain.

    New York—The Palladium Alliance International (PAI) and designer Vivienne Westwood have announced Mad Men actress Christina Hendricks as the face of the new Vivienne Westwood “Get a Life” palladium jewelry collection.

    “Vivienne Westwood has always been one of my favorite designers,” Hendricks said, “So it was a great honor for me to be asked to represent the ‘Get a Life’ palladium jewelry collection.”

    Featured in the line are both couture and retail pieces crafted from palladium, a naturally white precious metal belonging to the platinum family. The collection’s design is inspired by nature and symbols of paganism, such as the acorn, the oak tree and the heart.

    “I love that there are dramatic pieces, such as the crown and the heart necklace, as well as more simple pieces, such as the acorn earrings,” Hendricks (below) said.

    “Christina is the embodiment of beauty, and we were delighted to have been able to involve her with this new jewelry collection,” Westwood said. “Her style is just so complimentary to my designs.”

    Westwood’s “Get a Life” palladium jewelry collection will be available in Vivienne Westwood boutiques in London and Los Angeles March 2011. Prices for the retail collection range from $445 to $900. The couture collection is made to order.

    The PAI is an organization dedicated to establishing palladium as a precious and distinctive metal. This is the first time in history that palladium will be marketed to consumers as a precious jewelry metal.

    Vivienne Westwood began designing in London in 1971 and is regarded as an influential fashion designer.

    Source: National Jeweler

100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

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