The story of how Cyber Monday came to be is an shining example of smart marketing. Marketer Ellen Davis used the term in a press release entitled “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year.” And voila, so it came to be. Did Ms. Davis know that it would become one of the biggest shopping days? Probably not. But stating it in a headline brought it that much closer to life. Marketing, from the outside in.
So what is the difference between Black Friday and Cyber Monday?
The deals on Cyber Monday are online-only and generally offered by smaller retailers that cannot compete with the big retailers. Black Friday generally offers better deals on technology, with nearly 85% more data storage deals than Cyber Monday. The past Black Fridays saw far more deals for small appliances, cutlery, and kitchen gadgets on average than Cyber Monday. Cyber Monday is larger for fashion retail. On the past two Cyber Mondays, there were an average of 45% more clothing deals than on Black Friday. There were also 50% more shoe deals on Cyber Monday than on Black Friday.
Since we humbly consider ourselves one of the smaller retailers, take a moment to peruse our Cyber Monday sales: