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Jewelry Education and Advice

  • What Traits Makes Jewelry “Antique”?

    You’ll often hear the term “vintage” or “antique” when it comes to jewelry. But what exactly do those terms mean? What defines a vintage style or an antique look?

    Technically, an antique engagement ring is over 50 years old (which means anything pre-early 1960’s–that doesn’t seem particularly old, does it?).

    A vintage engagement ring generally means a new ring that’s styled to look like a ring from an older era (like the Victorian or Art Deco period, for example). Even the term “antique” can be used to describe a newer ring with an older influence.

    In the example below, you’ll note the cushion cut to the gem–that is an older type of cut that’s gained a lot of popularity in the last decade.

  • Choosing the Right Metal for your Ring – The Subtleties of Shade

    When we posted this image from Corey Egan‘s site on Instagram, people went wild over it.



    And we did too. There is absolutely nothing like a side-by-side comparison when it comes to choosing metal for your custom design jewelry.

    Why? In a word: subtlety.

    Shades can vary by very small amounts and when it comes to something as important as the look of your ring, those subtle variations count. One shade too dark or too light might not highlight the stone as much as another. Or not match your skin tone the way you’d like.

    Here are some other close-up examples, thanks again to Corey Egan:



    14k+Palladium+White+Gold+vsRhodium-14KnickelWhite-14kPDW-18kPDW (1)

    So as you can see, choosing metal for your engagement ring takes some serious homework. On top of the metal shade, each metal possesses properties that may or may not be right for you, your lifestyle and your budget. We’re happy to walk you through the process and find a metal that’s just right for you.

  • What is “Fire” in a Diamond?

    Undoubtedly if you’ve done any diamond shopping, you’ve encountered the term “fire” when it comes to the visuals of a sparkling diamond. But what is it exactly? And what’s the difference between fire and brilliance?

    Well simply put, “fire” is the colored sparkle seen when a gemstone is exposed to light. (Diamond fire may also be called “dispersion.”)

    Brilliance, on the other hand, is the colorless light that is emitted from the gemstone.

    The cut is critical when it comes to both brilliance and fire. If  there are “ideal proportions”, the gemstone will bend and reflect light so the fire and brilliance are maximized and spectacular to behold.

    Check out the video below for a great example of fire and brilliance.

  • How to Make an Outfit look More Expensive

    Okay, the answer is jewelry! We couldn’t keep it in. But it’s no surprise to you, is it? Jewelry is afterall the icing on the cake and the cherry on top to any style!

    This quick and easy video provides some basic advice on how to jazz up the simplest of outfits (actually, it’s the simpler outfits that are most effectively dressed up).

    Hint: don’t be afraid to go big!

  • Understanding the Baguette Cut

    One thing about buying jewelry: it takes some basic knowledge of jewelry lingo to make the right purchase.

    Today’s lesson? Understanding the baguette (and no, not of the delicious French bread variety):

    Baguettes are side diamonds that frame your center stone and provide an elegant, sophisticated look. They’re called “baguette” because of their slender look. They’re also one of the most popular types of step-cut diamond (other step-cut rings include emerald and asscher cuts).

    Baguettes are often seen in vintage style three-stone engagement rings or Art Deco style engagement rings. These styles were all the rage in the 1920s, before the rise of the round brilliant diamond trend.


  • How to Shoot Amazing Images for your Wedding Rings

    We hear it a lot; people love our jewelry shots. And we don’t blame them. We’ve been taking amazing images of jewelry for years so we have the process pretty dialed in.

    But for the average Joe or Jane looking for a perfect shot of your wedding rings, this video gives you some quick and easy pointers (we love the mist effect!) to ensure you have the most attractive image of your rings.

  • Get the High Bench Treatment for your Custom Design Engagement Ring



    What is High Bench Craftsmanship?

    High bench craftsmanship is a high-end service we proudly provide that gives your custom design piece even more detail than traditionally finished  pieces. From detailed hand-finishing to exacting prong work, these final touches take your custom design piece to the next level of stunning.

    Take a look at our gallery of High Bench pieces:


  • Why Choose Moissanite (versus Diamond) for your Engagement Ring?



    Still learning about moissanite? Good for you! It’s an ideal diamond alternative, resembling a diamond in nearly every sense. And our very own Radiance Premium moissanite adds even more sparkle, shine and durability.

    Is moissanite more durable than diamonds?

    When it comes to the moissanite versus diamond battle, test yourself and you will see it is nearly impossible to tell the difference. The second-hardest stone in the world, moissanite is so durable, it’s nearly as hard as a diamond. While a diamond score a 10 on the hardness scale, moissanite comes in just below at 9 1/4. In fact, it’s harder than sapphire or ruby.

    More brilliant than a diamond?

    It’s true – moissanite actually offers more brilliance and fire than natural diamonds. When light enters a diamond, it bends and refracts back out of the gem. But moissanite goes one step farther. When light enters the stone, it breaks in two, increasing its refraction – so you get more dazzle from your moissanite jewelry.

    Moissanite tests positive for diamond on traditional thermal probes, so even expert jewelers were fooled when the stone first came out. While today’s more advanced testing can now detect moissanite, even a trained eye can’t discern it from looks alone. When you buy moissanite jewelry online from Joseph Schubach Jewelers, it’s just between you and us!

  • What are Hearts and Arrows in a Diamond?

    You may have heard the phrase “hearts and arrows” in relation to a diamond but probably didn’t know exactly what is meant by it. That’s all right. We’re here to school you!

    When a diamond is viewed from the top (or the crown), an ideally cut diamond should display eight symmetrical arrows. When viewed from the bottom, that same diamond should display eight symmetrical hearts.

    An extreme level of cutting precision is required for this type of symmetrical patterning and should showcase superior material quality, light performance and precise optical symmetry. But in the real world, a perfectly cut diamond that conform to these exact deadlines rarely exists. Even the top 0.1% of all round brilliant cuts will exhibit some form of minor variations. (Suggestion: always pay more attention to the patterning of the hearts, since it requires super precise facet placement and proportion.

    Regardless of what your jeweler tells you about their diamonds, always verify details yourself.



  • The Biggest Earring Oversight in the History of the World

    You’ve done it. Your friends are doing it. Even strangers are doing it.

    What is it?

    Wearing a needless plastic applicator on the back of your earrings. No, that little plastic thingie doesn’t keep your earring more securely in place. And it doesn’t protect you from sagging earlobes. Get this: that plastic thingie is just packaging! This video gives you a quick tutorial on how to remove the packaging and wear your earrings plastic free!


100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

Contact Us

Call Joe, Margie or Jen for expert help at (888) 724-8222