Customer Service
Call for expert help (888) 724-8222

How to have sparkle, not just wear it


We talk a lot here about the powerful element of sparkle when it comes to gems. It’s that visual dazzling effect that flies off off a diamond (for instance) when light hits it. But did you know that you can sparkle without the enhancement of jewelry? That’s right: eyes sparkle…but how?

According to body language expert Jack G. Brown:

The primary reason why the eyes “twinkle” is that when there is a momentary partial closure of the lids – this squeezes the tear film (the very thin layer of a highly specialized fluid on the surface of our eyes) into a smaller space – thus this swallow layer of fluid gets “deeper” for a few seconds. This extra “depth” reflects light more effectively – so the eyes appear to twinkle.

And just like gems, the light source is key:

To give the greatest twinkle, light must be positioned behind the viewer (e.g. you). The source of the light may certainly influence the twinkle as well. If it is too bright – as very often is the case – it will cause the pupils to contract – thus detracting from the “twinkle”.  A candle’s light source has the advantage of being dim (so as to engender larger pupils) and dynamic. This constantly changing flicker adds considerably to the twinkle-effect. And you wondered why candles were romantic?!

The takeaway? If you want your eyes to sparkle, be authentic when you laugh and smile…and do so in a dimly lit restaurant!

100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

Contact Us

Call Joe, Margie or Jen for expert help at (888) 724-8222