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Costco’s Costly Tiffany’s “Mistake”

Where you won’t find a Tiffany’s ring (!)

In yet another story where a company purposefully misleads it customers, Costco’s was on the losing end of a gavel in a recent lawsuit and ordered to pay a cool $19.4 million for misleading consumers into thinking they could buy legit Tiffany bling.

The mega-company’s defense, according to the New York Post?

“Costco intended that the word Tiffany in its signs convey only that the rings had this style of setting — not that the rings were Tiffany & Co. brand rings,” the company said in a statement, adding “that was consistent with decades of dictionary definitions.

Hmmm…”dictionary definitions”? Sounds fishy, for sure.

The takeaway (as always) for jewelry purchasers everywhere: buyer beware. If a price sounds too good to be true, it probably is. Tiffany’s (in can be comfortably assumed) doesn’t sell their jewelry at “warehouse prices.” So as always, use a little common sense when investigating your next purchase.

That doesn’t mean you can’t purchase a jewelry that has similarities to a certain style you love. Custom design jewelry can do just that: combine elements of jewelry that has caught your eye and create a new piece, original in its origin and particular in its design. (We highly suggest that route!)




100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

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