Call for expert help (888) 724-8222

Why Traditional Jewelry Still Wins Out

At our jewelry store in Scottsdale, we gets a wide array of requests when it comes to custom jewelry. But interestingly, traditional wedding and engagement rings still remain the top choice among couples. Even more so than ever before.

Why, we ask? Perhaps it’s because people don’t want to take chances with their wedding or engagement rings; they want to play it safe with a tried and true design. But we think it goes beyond that.

When you choose a traditional engagement ring, you are choosing generations worth of smart choices. You want to rely on the heritage of those before you, in love and married for life. Tradition runs deep and carries us all with it. We want that historical undercurrent when we make a purchase. We want the history of love!