Joseph Schubach Jewelers Blog

Swarovski Building its Web Empire

July 23, 2014

Atelier Swarovski by Viktor&Rolf | Photo: Jason Lloyd Evans

Most people think crystal when they hear the name Swarovski. And rightfully so. The family reputation is built upon them. But most don’t realize the retail power this company carries in terms of jewelry:


According to Nadja Swarovski, the head of corporate communications and design services at crystals giant Swarovski, only two companies are ahead of it in jewellery sales: Cartier and Tiffany, both of which are in the fine jewellery space. “We’re certainly the largest in terms of the crystal jewellery element,” she confirms. “We have big goals in terms of the jewellery industry and our position in it.”

“In all areas, overall, we have the ambition to outperform the expanding jewellery market by a very few percent,” adds Markus Langes-Swarovski, head of Swarovski Professional and Daniel Swarovski tourism services GmbH, and great-great-grandson of Daniel Swarovski, who founded the Wattens, Austria-based company in 1895. But in a company the size of Swarovski, even a modest expansion will be significant in absolute numbers. The group saw revenues of over €3 billion (about $4 billion) for 2013, and there are 2,480 Swarovski-branded jewellery and accessories stores around the world.

Source: The New York Times


How to Accessorize your Mani/Pedi

July 22, 2014

If you think about it, considering the time and effort you put into a manicure and/or pedicure, it only makes sense you show it off by pairing it with the right jewelry. Here are some eye-fetching examples from Nail It:






How to Sparkle Au Naturel

July 21, 2014

We’re in the business of making people sparkle with our custom designed jewelry and high-end retail jewelry. But how do you sparkle without the external adornments?

Here are some quick pointers so you can shine from the inside (we’ll work on the outside!):

* Rest, relax and eat well. Nothing makes you look better from the inside then simply taking good care of yourself. Think of how you look after a good night’s sleep. Your eyes shine, your face looks relaxed and you feel like you can take on the world. Or how about after a healthy meal? You feel more vibrant, balanced.

* Clean your spirit. Yes, the dreaded “m” word will be uttered: meditation. Even if the concept alludes you, take a mere 5 minutes before you start your day and simply focus on your breathing, nothing else. If thoughts pop up, let them come and go, without any judgement. At the end of the five minutes, go look in the mirror. You’ll be surprised at the glow that emanates from you. Our minds need to take breaks; they can’t be running madly all day long. If prayer works better for you, then do that.

* Laugh like you mean it. What is it about a good laugh that almost feel akin to a good cry? It purges the soul of mental “gunk” and helps you breathe easier, as if something heavy and dark has easily passed through you. Don’t feel like laughing? Fake it. Studies have concluded that even fake laughter has its benefits.

If you just feel like the sparkle in you has diminished, that’s alright too. Sit with it. Figure out what has been dulling your soul shine. Maybe it’s grief or old anger. Explore the causes in a kind and gentle way. Get to the root of it. Grieve, express, release.



Barkev’s Black Diamond Princess Cut Ring – 7939LBKW

July 18, 2014

Shown with a black princess cut center diamond. Call for details.

7939lbkw_with black princess cut diamond

Milgrain Bezel Set Tennis Bracelet Video

July 16, 2014

YouTube Preview Image

The Most Popular Family Heirlooms

July 16, 2014

Contrary to popular belief, family heirlooms aren’t always highly valuable pieces–at least not monetarily. They hold value because of their sentimental quality; they contain personal value.

So what are the most popular family heirlooms?(You can guess number 1!)

  1. Jewelry
  2. Stories
  3. Furniture
  4. Quilts
  5. Weapons
  6. Letters and Diaries
  7. Photos
  8. Recipes
  9. Clocks
  10. Musical Instruments

The Family Curator found that there are missing items from this list:

Top 15 Family Heirlooms

  1. Bibles
  2. Photos, Albums and Scrapbooks
  3. Letters, Diaries, Datebooks
  4. Clocks and Watches
  5. Jewelry
  6. Furniture
  7. China and Silver
  8. Weapons
  9. Military Relics
  10. Quilts and Samplers
  11. Recipes
  12. Clothing
  13. Dolls and Toys
  14. Musical Instruments
  15. Christmas Decorations



A Spirit-infused Boheme Ring

July 15, 2014

Stumbling over this article in JCK this am, I had to do a double take. What a unique ring with a quirky yet romantic feel to it! It’s a great example of the many creative directions a ring can take.

If you’re looking for a particular ring with your own stamp of creativity on it, contact us. Let’s create your own private masterpiece:


Alexandra Alberta Bohemia Belle dangle ring

The name Belle has never been more wonderfully exemplified than in this ring from Alexandra Alberta. With its fairytale color combination, which pairs a peachy pink tourmaline with amethyst in a setting that dangles freely at the center like colorful charms, the ring is the epitome of pretty. It has a hammered finish in satiny 18k rose gold-plate over sterling silver; the texture adds an interesting element without overdoing it.

The ring is from Alexandra’s Bohemia collection, “inspired by various places and spirits around the world.”

Check out Alexandra Alberta’s other creations.

Source: JCK

A New Line of Jewelry…Created by a Chimp

July 14, 2014

In this fascinating piece, we discover that humans aren’t the only beings to appreciate adornment.

A chimpanzee named Julie decided she’d separate herself from her fellow chimps by making her own earrings…out of grass.



Over in Zambia there’s a chimpanzee named Julie who has launched her own line of jewelry.

And it’s a howling success. Now just about everybody wants a piece of it.

Julie’s innovation came to the attention of scientists a few years ago when Edwin van Leeuwen of the Max Planck Institute for Evolutionary Anthropology in The Netherlands noticed something different about Julie.

She wandered around Zambia’s Chimfunshi Wildlife Orphanage Trust sanctuary with a single blade of grass hanging from one ear. It wasn’t an accident, it’s not as though a piece of grass latched onto her ear as she stumbled through the tropics.

She wore it all the time. So if it fell out, she had to replace it. Whether she was playing, grooming, sleeping or doing whatever chimps do in the jungle, she had that blade of grass hanging from one ear.

That alone is pretty surprising, but what followed next was really “baffling,” van Leeuwen said in an email.

A short time after Julie was noticed with her ear’s new appendage, her son Jack was observed wearing a blade of grass, hanging from one ear. Soon Julie’s friends Kathy, Miracle and Val, followed suit.

Source: ABC News



Baby Tooth Jewelry – Too Far or Too Cute?

July 9, 2014

If you think about it, people have been wearing teeth and bones as adornment for a long, long time–pretty much since civilization began. So is it so strange to wear your child’s baby tooth on a chain? Well, we won’t decide for you but you can take a look at the results!


baby tooth necklace - parenting trend 2014


Jewellery decorated with children’s milk teeth has been doing big business on Etsy recently, as proud parents search for attention-grabbing mementoes – after all lockets containing pictures of your loved ones are so last year!

One seller, Jackie Kaufman of Rock My World Inc, said: “I think they are bought as a unique way to remember your child at a certain age for people that want a unique eye-catching way to do it. They really start a conversation and most people love them or hate them, it is a personal preference.”

Baby tooth jewellery features among the growing trends for 2014 identified by US website BabyCenter from the posts on their message boards.

Source: ParentingDish

How your Hairstyle can Accentuate your Earrings

July 8, 2014

Beautiful earrings don’t count for much if you can’t see them. Often earrings (especially studs) can be buried in a sea of hair, with only you appreciating their hidden beauty.

Here are a few simple hairstyle tricks to keep in mind when you want your earrings to stand out.



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