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  • R.V. & G.V. Bezel Set Wedding Band

  • W.C. Ella Engagement Ring

  • How to celebrate a romantically low-key Valentine’s Day…and love it!


    Valentine’s Day is maybe only second to Christmas when it comes to emotional expectations. Whether you have a significant other or not, it still can be challenging. So how can you bring it down a notch this year, without sacrificing its potential.

    Keep it simple! This might be the year to forego crowded restaurants, expensive chocolates and flowers that wither and die after a few days. Maybe, just maybe, we could honor love in any of its form on Valentine’s Day.

    First start with self-love. Regardless of whether you’re attached or not, self-love is the only real way to start Valentine’s Day. Dare to take a bath first-thing in the morning. Make a delicious breakfast–the kind that’s a little more time-consuming (think Eggs Benedict, for instance). Dress in red or pink which will naturally increase your appreciation and participation.

    Love is free, remember. Think outside the box! Instead of buying a prerequisite gift, how about a poem (bad ones are good too!) or a call to a long-lost friend or relative? How about a smile generated to every person you see that day, regardless of whether its returned. Think of yourself as a love radiating machine–nothing can stop your heart from overflowing toward those around you.

    Be sad if you choose, because that’s romantic too. If you’re nursing a heartache or feel lonely, remember: most love songs are written about the very same thing! Heartbreak hurts sure…but no one could deny its romance. Express your heart pain creatively. Draw, write, sing, cry–its all for the sake of love anyway.

    Isn’t that what Valentine’s Day is about after all?

    Celebrate love in all its amazing and wondrous and challenging capacities. 

  • Moissanite – the Meaning and the Morals behind it

    “Many jewelers can do more to find out if their gold or diamonds are tainted by child labor or other human-rights abuses,” said Juliane Kippenberg, associate child-rights director at Human Rights Watch. “When someone buys a piece of jewelry for their loved one this Valentine’s Day, they should ask their jeweler what they have done to find out about its origin.”    []

    We couldn’t agree more. Every day we witness firsthand a change in the diamond market as more people move toward diamond alternatives, especially moissanite.

    Moissanite is an amazing stone that resembles a diamond in nearly every sense. To the naked eye it appears just as, if not even more, brilliant than it’s expensive natural counterpart. In a simple traditional thermal probe, this stone even shows up as a diamond. When it comes to the moissanite vs. diamond battle, test yourself and you will see it is nearly impossible to tell the difference.

    Take a moment to learn more about moissanite. The days of yellowish, breakable diamond simulants are behind us (thank goodness). Dare to care by making your next custom design jewelry the perfect home for moissanite. Making a jewelry purchase that supports our fragile global ecology has never mattered more.


  • Visualize your way to a more confident you


    While we know jewelry can play a pivotal role in making you feel and look amazing, we all quietly understand the bigger message: real beauty is an inside-job. So what can you do to increase your self-confidence organically? What messaging can you improve inside your mind and soul that naturally makes you feel more attractive?

    One of the simple methods is improving your visualization skills. Visualizing simply means you imagine (in the most detailed manner possible) the way you want to appear to the world The theory behind it is that those internal “films” trickle out into our real lives so that imagined self becomes reality.

    So go ahead, visualize your most beautiful self. 


    What you’ll find soon enough when you practice this exercise: the physical stuff quickly falls by the wayside. Sure, you might imagine yourself in the most expensive designer clothes and custom design jewelry. But eventually, as you visualize more deeply, you’ll start to experience the feeling of beauty.

    No surprise, right? Beauty essentially radiates from inside. And it is a feeling. So take a few moments to relax and go inside yourself. Imagine the most beautiful self possible. Get past the externals and dig into the feeling of beauty. And guess what? This new world beauty doesn’t cost any money!


  • A.H. Oval Engagement Ring

  • 12 Items that Men Wear (that Women LOVE)

    According to this video: a nice fitting suit is like “lingerie for women.” Wait a second…that’s kind of right!

    This video from menswear specialist Ashley Weston details items that women just love their men (or men at large) to wear. (Jewelry gets mentioned a little late in the video, including the oft-overlooked tiebar.)

    According to Ashley Weston:

    “I polled all my female friends and came up with an actual list of 12 things men wear that women love – by women. ”

  • Necklace styes that really work for men (like, really)

    A hotly debated topic for some: necklaces that really work for men. Some might say, “No necklaces work for men. Period.” Others have realized that fashion should never be that restrictive. (Come on, men look better with a little touch of bling too!)

    This video details the types of necklaces that more commonly work on most men, without pushing the envelope too far.

100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

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Call Joe, Margie or Jen for expert help at (888) 724-8222