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  • The Early History of Chokers


    Degas “Dancer onstage with a bouquet,” circa 1878

    Sure, we see them on the runway but did you know the history of chokers extends way back? That’s right, the simple choker has seen a vast history that keeps it trending to this day. Technically a necklace, you’ll find the choker throughout Chinese, Native American, Indian, and Egyptian cultures.

    Take the French Revolution:

    Women took to wearing red ribbons around their necks to pay homage to those who met their death at the guillotine. The ribbon could be worn around the neck, or another fashion came in the form of an X around the shoulders and back. [Source: Buzzfeed]

    The choker become increasingly popular in the late 1800’s where fashionable ladies, ballerinas (as depicted in the Degas image above) and even prostitutes donned them (a black choker often signified a “lady of the night”).

    Initially chokers were often simple cloth but that morphed into new material such as luxe diamonds, pearls, lace and velvet. They were frequently custommade (which we love!) so they fit just right (because a droopy collar just won’t do).

    Looking for a custom designed choker? Let’s find one that keeps you trendsetting for years to come!

  • M.C. Radiant Cut Halo Wedding Set

  • We are very thankful and appreciative of all your efforts

    Good Morning Joe,

    Sorry for the delay in response but did want to say “Thanks” again for everything. You and your team were great to work with and S is still as happy as the day she saw the ring. We are very thankful and appreciative of all your efforts and will have told several people about you and your team. Thanks again and I am sure there will be a next time!
  • D.J. French Pavé Cathedral Wedding Set

  • Emeralds – Understanding the Hue

    A Trapiche emerald.

    A Trapiche emerald


    St. Hildegard of Bingen, a noted lithologist, once declared, “All the green of nature is concentrated within the Emerald.”

    Each and every gem has its own special personality. Almost like humans, they have expressive traits that tell us about the gem. Emeralds are no different. Birthstone of May, emeralds come in a wide variety of hues.

    According to WikiHow:

    Hue refers to the purity of an emerald’s color, and it is one of key points to consider regarding color quality. Most emeralds have a blue-green tint, while others may have a yellow-green tint. The most valuable have little to no tint, however, and are as pure green as possible.

    This is not to be confused with tone. Tone refers to the darkness or lightness of an emerald. Emeralds span from very light to very dark (with the more precious emeralds fallen on the darker end).

    Emeralds are a powerful gem, heavy with history and meaning. Emeralds “promotes friendship, balance between partners, and is particularly known for providing domestic bliss, contentment and loyalty.” [Source: Crystal Vaults]

    Whatever your gem of choice, we can custom design a piece especially for you!


    Columbian emeralds.

  • J.D. Custom Alexandrite Engagement Ring

  • D.S. Amethyst and Diamond Ring

  • Beauty – an Inside out Job

    We believe in the power of jewelry and how amazing it can make our clients feel. But we also know that women struggle every day to feel beautiful, regardless of the way the way they look on the outside. It’s a tough world we live in. External beauty or not, women are often pitted against an unrealistic standard where there’s no easy win.

    This beautifully constructed video displays the dilemma that many women face and the deep emotional pain it can cause.

    We’d like to remind all women: beauty is an inside-out job. When you begin to accept your flaws (and hopefully one day, even embrace them) and celebrate the beauty of your soul, you begin to radiate–beyond make-up, beyond jewelry and beyond what anyone thinks about you.

100 Years in Jewells Business

Today, Joseph Schubach builds upon his family's experience and continues the tradition with Joseph Schubach Jewelers, offering both intimate jewelry brokering in his Scottsdale, Arizona showroom and full-service online sales to clients from around the world, where he has maintained that personal customer connection in the virtual world.

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Call Joe, Margie or Jen for expert help at (888) 724-8222